Marketing Content

5 months ago


Thailand Pomelo Fashion Full time

**What's your role in the team?**:
Pomelo is the leading online fashion platform in South East Asia. Born in 2013 to empower
digitally native, South-East Asian women to look and feel their best, with designs crafted
keeping their tastes & lifestyles in mind. Pomelo has evolved into a platform for fashion
focused women with a combination of the best products, the hottest local brands, world class
content and data driven experiences. Driven by technology and backed by fashion and
technology investors from across the world, our mission is to digitise fashion retail through our
unique omnichannel model.
- Work closely with the Brand Core Team to conceptualize exceptional campaigns from
start to finish, while ensuring all messaging is clearly given to Pomelo customers.
- Collaborate with the Campaign and Visual Design Team to develop captivating and
interesting campaign copy; while optimizing marketing campaigns and assets.
- Establish and consistently maintain Pomelo’s brand voice to be current, engaging, and
incorporating recent trends from each market into content.
error-free, fresh, and informative content that ensures customers will come back for
more.
- Contribute to the development of editorial content for social media posts.
- Create copy for day to day posts on Facebook, Instagram, and all other social media
platforms.
- Get up close and personal with all products to write product names and descriptions
for each style.
- Guarantee that the copy and messaging across all markets are consistent and stay
true to Pomelo’s tone of voice.
- Be able to monitor and analyze engagement channels performance and proactively
develop strategies to improve the performance
- Assist the ecommerce team to schedule day to day marketing communications
- QA of all engagement channel messaging to ensure accurate and error-free
execution of links, segmentation, and content

**Who are we looking for?**:

- Bachelor’s degree
- Talented writer
- Native language proficiency in both English & Thai
- A passion for social media, writing, and fashion
- Creative and self-motivated with an eye for detail
- Responsible and able to excel in a fast paced environment
- Keen interest in CRM and Lifecycle Marketing
- Exceptional analytical, conceptual, and problem-solving abilities
- Excellence in attention to detail and confidence in execution


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