Head of Marketing and Branding
1 month ago
**Who We Are**
Located in the heart of Bangkok's Phrom Pong District, Sertis is ASEAN's leading AI and Data Science company. Since 2014, our advanced products power the commercialization of enterprise and customer data for many of the region's leading enterprises.
**What We Do**
**Our Aspiration**
At the very beginning of the AI Revolution, Sertis is on-track to become one of the world's leading Data and AI companies, and we plan to IPO in the next few years. We will remain a diverse mix of talents from around the world, a place at which the best of the best want to stay and do their best work. We pride ourselves on bringing the best talent from around the world into a culture that encourages learning, growth opportunities, innovative contributions, and a sense of ownership.
**Overview of the job**
As a **Head of Marketing and Branding (B2B marketing)**, you will lead the development and execution of our marketing strategies, focusing on building brand presence and establishing Sertis as a thought leader across online and offline events, PR, social media, and other digital channels. You'll oversee a team of designers, content creators, and marketing staff, ensuring all works are aligned to brand standard, guiding your team to craft impactful content to help the business grow through effective marketing initiatives.
**In this role, you will**:
Develop and Execute Marketing Strategy
- Build and implement comprehensive marketing plans, focusing on events, public relations, social media, LinkedIn, and other digital platforms.
- Use data and analytics to assess marketing performance and make adjustments to maximize effectiveness.
Oversee and Lead Creative Output
- Guide a team of graphic designers, content writers, and PR officers, ensuring all materials meet high-quality and brand standards.
- Approve marketing content, including press releases, presentations, and other collateral.
Enhance Brand Presence
- Create and implement brand-enhancing initiatives that elevate our market presence.
- Manage relationships with media outlets and PR agencies to ensure our messaging is consistent and impactful.
Team Leadership
- Lead, mentor, and develop a talented team, supporting their growth and ensuring their work aligns with company goals.
- Facilitate regular team meetings to provide direction and clarity on marketing objectives.
Collaborate Across Departments
- Work closely with the executive team and other departments to ensure marketing/branding initiatives align with the company's broader goals.
- Communicate marketing strategies effectively throughout the organization.
Develop Marketing Collateral
- Lead the creation of marketing materials, including brochures, presentations, and digital content, ensuring they reflect the company's values and branding.
**You'll be successful if you have**:
- At least **5 years of experience in a marketing and PR leadership role who is willing to roll up your sleeves**:
- Experience **managing creative teams and producing high-quality marketing content**.
- Strong **analytical skills **and the **ability to use data-driven insights **to shape marketing strategies.
- Excellent verbal and written English skills, with proficiency in content creation and presentation development.
- Familiarity with marketing tools, social media platforms, and analytics software.
- Having knowledge or passion about technology area / a tech-savvy person
**What are some benefits working at Sertis?**:
- Hybrid working environment, up early or slow starter in the morning? We have flexible office hours
- Mentorship programs for every level; from executive-level coaching to fresh grad
- Learning support
- to help you build your skillset and grow your career
- Get to work and learn from the best in the industry, and share your ideas with like-minded individuals
- We cultivate intelligence and learning so that our experts can become community leaders in their respective fields in the tech industry
- Amazing colleagues to enjoy company social outings, parties, and events
- Result-oriented workplace; We provide direction, not orders, and give you the autonomy to deliver your best work
- We work at the frontier of innovation in the AI industry
- Work on meaningful solutions that solve and improve real-life problems and challenges
- We run like a startup, and embrace the adventure; we focus on getting things done, while still having a down-to-earth and informal culture
**This is your chance to build your career in a growing data-driven and AI industry.**
**APPLY NOW
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