Public Relations Manager, Thailand

5 months ago

กรงเทพมหานคร, Thailand Trip.com Full time

**About Us**

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

**Introduction**

**In this Role, you’ll handle
- Public Relations
- Develop, define and execute PR communications strategies in consultation with respective stakeholders and business partners to increase group brand awareness in the Thail market.
- Formulate a holistic and strategic communication framework that is aligned with the Group’s overarching global strategy.
- Propose and/or collaborate with other teams to implement creative PR campaigns and secure coverage beyond our products and services, including but not limited to Corporate Social Responsibility (CSR) campaigns.
- Identify opportunities for media placements, executive interviews, PR events and partnerships with the overall aim of growing brand awareness among target audiences.
- Work closely with internal/external counterparts to create compelling contents with well-defined and consistent messages and develop fact-based stories for mass media releases.
- Responsible for generating PR outcomes in the Thai market; to ensure communication plans are executed timely and delivered within the allocated budget.
- Crisis/Risk Management
- Support in identifying risks which could impact the Group, recommend and put in place measures to minimise the risks.
- Evaluate PR risks, react to crisis situations and manage escalation promptly.
- Media Relations
- Play an engaging role and maintain good relationships with targeted mainstream local and global media representatives in the market, and strategise the media engagement programmes aimed at fulfilling the Group's PR goals.
- Others
- Monitor and analyse our competitors from both the global and local perspectives.

Identify, establish and sustain strategic partnerships and collaborations with key organisations to expand our presence and visibility in the market.

**What you'll Need to Succeed**
- Proven track record securing global coverage and executing PR campaigns/activities.
- Strong network of contacts and relationships with local and global media required.
- Experience of managing PR activities in Thailand; experience in any other Southeast Asian markets will be a plus.
- Exceptional writing and editing skills in Thai required.
- Fluent English or Chinese required; ability to work in both languages would be a plus.
- Demonstrate an understanding of mainstream international media platforms, international media work experience desired.
- Strategic and out-of-the box thinking when developing PR ideas; experience in social media marketing and creative campaigns desired.
- Ability to travel occasionally.

What’s more?
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

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