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Public Relations Manager

1 month ago

กรงเทพมหานคร, Thailand Cartier Full time

Reference Code: 97694**Public Relations Manager**:

- Bangkok, 10, TH- PermanentThe story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.

Public Relations Manager is a vital part in driving the brand’s overall awareness & desirability through public relations & celebrity/KOL initiatives to generate qualitative visibility for the Maison in Thailand, as well as supporting Global opportunities taking place in the region. The role requires a dynamic, experienced, and team-centric individual to support in driving Public Relations in Thailand.

**KEY RESPONSIBILITIES**

**PUBLIC RELATIONS**
- Concepting holistic short - medium - long term PR strategies, create PR plans & calendar and execute to increase brand awareness, exposure, desirability and editorial coverage for the Maison, including product launches, local events & brand image initiatives.
- Ensure Cartier is held to the highest standards & brand positioning across all press activities for Thailand
- Manage, create, obtain validation and distribute PR-related assets; release, photos, etc.
- Monitor PR landscape, identify the opportunities and scrutinize coverage support across channels (online & offline); work closely with Media Team to identify budget optimizations
- Brainstorm ideas for PR opportunities and develop strong angles for pitches, press releases and e-influencer campaigns. Introduce both traditional & forward-thinking ideas.
- Pitch in-depth, key feature stories, cover & large-scale editorial projects to maximize qualitative coverage and ranking

**CELEBRITY & KOL**
- Develop celebrity/KOL strategies, create plans & calendar and execute to increase brand awareness, exposure and desirability
- Identify, approach and contract exclusivities with the suitable celebrities and KOLs

**COMMUNITY MANAGEMENT**
- Manage the agency on day to day operations to ensure the team has full clarity on deliverables, which are completed and delivered on time.
- Establish, create communities, and maintain cordial relationship with editors, key press, celebrities, KOLs in the luxury, fashion & trade spaces with projects & regular treatments
- Liaise and partner with external commercial, marketing & communication teams to ramp up the awareness and extend the reach to wider audience pool

**ASSET MANAGEMENT**
- Timely and orderly archiving of PR assets.

**ANALYSIS AND REPORTING**
- Own, maintain and present measuring systems of growth utilizing DMR (editorial) and Tracker (influencer activations) to ensure effective strategies - identifying strengths as well as areas for growth. Analyze missed opportunities and strategize on how to course correct. Main point of contact for all reporting and analytics.
- Monitor online and offline coverage and identify areas of optimization.
- Analyze and report performances.
- Identify and share trends and insights with relevant stakeholders.
- Prepare, submit, and distribute relevant PR plans & coverage & reports to internal stakeholders.

**BILLING & ADMINSTRATION**
- Manage and optimize PR budget by ensuring efficiency in investments.
- Monthly consolidation of budgets to ensure spending is on track.
- Process vendor account, PO/SO creation and follow up on Invoices

**KEY COMPETENCIES**
- At least Bachelor’s Degree equivalent
- Minimum 5 years of marketing or communications experience with understanding of luxury press, editorial landscape, and industry behavior
- Established industry & editorial relationships in the luxury, creative, fashion & trade spaces
- Excellent verbal & written communication, interpersonal skills & presentation
- Proactive, flexible, organized, hardworking with strong project management skill
- Combination of creative & strategic thinking with ability to identify opportunities
- Provide a consistent, professional and diligent internal & external experience while managing project expectations
- Excellent computer skills - key platforms include: Microsoft Office, SAP is a plus

**PERSONAL DATA COLLECTION STATEMENT**

Your Personal Data may be provided to our Group and any subsidiary company of our Group, and/or any internal/external trusted service providers in Thailand and outside of Thailand authorized to process the information for the Purposes.

If you provide the personal data of any third partis to Richemont (including, for example, your previous employer), you agree that you have obtained their authorisation for Richemont to use the information for the Purposes.