Manager, Advertising and Publicity

6 months ago

กรงเทพมหานคร, Thailand Sony Pictures Entertainment, Inc. Full time

Based in our Bangkok office and reporting into the Executive Director of Marketing, the Advertising and Publicity Manager will be responsible for all digital advertising and publicity, along with general marketing for our Theatrical releases in Thailand. This position will also work closely with our media, PR agencies and marketing vendors.

**Key Responsibilities Include**:
**Digital / Publicity**
- Campaign Management: Plan, coordinate, and execute PR campaigns to raise awareness.
- Manage media relations and build and maintain strong relationships with journalists, editors, and influencers to secure positive media coverage for initiatives and campaigns.
- Develop compelling press releases, media kits, and other materials to effectively communicate key messages and achievements to the media and the public.
- Proactively pitch opportunities to secure media coverage.
- Respond to media enquiries and coordinate interview/photo opportunities in a timely manner, including the preparation of supporting materials (e.g. key messages, Q&A, etc.)
- Assist in planning and executing PR events and other activities to maximize visibility and impact, both locally and internationally that generate excitement and awareness among target audiences.
- Work closely with media partners: managing / pitching of media partners; newspaper, radio, magazine website and social media.
- Monitor media coverage, analyse results, and provide regular reports to evaluate the effectiveness of PR efforts.
- Be team players and work well with internal teams, including marketing, fundraising, and program managers, to align PR efforts with organizational goals.

**Media / Advertising**
- Work closely to agencies, vendors and suppliers for all localized digital assets (for both advertising & publicity purpose).
- Supporting role on supervision of ATL Planning & Buying and BTL execution
- Identify emerging trends and industry news to leverage relevant media and PR opportunities.
- Planning on exhibitor (cinema) campaign for each film - to serve the purpose of our must-see voice and efficient awareness and exposure via exhibitor’s channels both offline and online.
- Management on all activities that could be leverage to have additional support of exhibitors.
- B.A. (Mass Communication, Marketing, Public Relations, or related fields).
- Typically a minimum of 3-5 years of experience in Advertising >> Planning / Buying / Media Partner as well as Publicity >> 360-degree execution with PR agencies and local press (entertainment / lifestyle) and new generation of medium e.g. bloggers, influencers, etc.
- Exceptional media writing and verbal communication skills (both EN/TH), and an ability to manage competing, time-critical priorities.
- Demonstrated success in securing positive media coverage and building relationships with key media contacts.
- Strong knowledge of media trends, outlets, and contacts.
- Ability to work independently and collaboratively in a fast-paced environment.
- Ability to work well under pressure and manage issues effectively.
- Brings innovation, creativity and strategic thinking to media and PR campaigns.
- Leisure preference with Entertainment Lifestyle (Passion in movies/films is preferable).
- Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures. No worker or potential worker will therefore receive less favourable treatment due to any characteristic which is protected by applicable law, for example including their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable)._
- #LI-LB1_

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