Channel Marketing Manager

2 weeks ago

จตจกร กรงเทพมหานคร, Thailand RS PCL Full time

Overview all marketing brands to achieve P&L.
Design and develop brand marketing plan.
Lead campaign, promotion, activities and NPD.
RS Connect is our direct sales channel (Multi-level Marketing - MLM), with over 1,600 business members relying on this business for their living. RS Connect markets premium HW and BPC products using 3 brands: beyond, aviance & I-fresh, which have reached over 600,000 business members and consumers over the past years. Our RS Connect brand purpose is to provide trusted solutions to sustainably transform people s lives with transforming lives for life brand essence.
With the high growth objective to transform the business from traditional MLM to Online-merge-Offline. We require strong Marketing Position to manage this transformation. This position requires to manage 3 key brands: RS Connect as a corporate brand, aviance as a premium beauty brand and beyond as Health & Wellness brand. This role directly reports into Head of Marketing, you will be responsible for.
Manage the end to end P&L.
Designing and executing the Annual Brand marketing plans.
Develop and responsible on category strategies for both Beauty & Personal Care and Health & Wellness.
Lead and plan for all local activity campaigns including promotion & trade promotion with a proper communication design and operation excellence.
Manage the A&P budget and other key resources.
Work closely with cross functional team to launch NPD and to activate and to communicate marketing campaign to distributors.
At least 5 years of marketing management experience, preferably in FMCG. Impulse industry experience would be an added advantage.
Preferably with a master s in business management.

**Project management**: ability to lead the end to end innovation projects.

**Stakeholder management**: ability to work with cross functional teams including member and regional/global marketing teams.

**Marketing mix creation**: experience in creating communication mixes from scratch.
Strong local media knowledge including latest trends on digital marketing.
Ability to work in a fast paced, trend based category.
Ability to lead a small team.
Ability to present to a big group of audiences both on and off line.

**Job skills required**: Project Management, Digital Marketing

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