Marketing Manager

1 week ago

Bang Phli Samut Prakan, Thailand SINGHA KAMEDA (THAILAND) COMPANY LIMITED. Full time ฿600,000 - ฿1,200,000 per year
Key Responsibilities

  1. Strategic Marketing Planning

  2. Develop and implement annual marketing strategies and action plans aligned with business objectives.

  3. Set marketing goals and KPIs to track performance and ensure measurable results.
  4. Coordinate cross-functional collaboration with Sales, R&D, and other departments to support growth initiatives.

  5. Brand Management

  6. Define and maintain brand positioning and corporate identity across all communication channels.

  7. Ensure consistent brand messaging in both online and offline campaigns.

  8. Product & Pricing Strategy

  9. Work with the Product Development and R&D teams to launch new products according to market needs.

  10. Define product pricing strategies considering market demand, competitor pricing, and profitability goals.

  11. Marketing Campaigns

  12. Plan, execute, and monitor integrated marketing campaigns, including advertising, events, promotions, and digital marketing.

  13. Select and manage appropriate communication channels, including social media, PR, trade shows, and influencer marketing.

  14. Market Research & Analysis

  15. Conduct regular market surveys to assess customer needs, preferences, and satisfaction levels.

  16. Analyze competitor activities, industry trends, and market data to identify opportunities and threats.

  17. Budget Management

  18. Prepare and manage the annual marketing budget to ensure cost efficiency.

  19. Monitor spending against budget and provide regular financial reports.

  20. Digital Marketing & CRM

  21. Develop and oversee digital marketing initiatives, including SEO, SEM, social media, and email marketing.

  22. Utilize CRM tools to analyze customer data and improve engagement and retention.

  23. Team Development

  24. Lead, mentor, and develop the marketing team to enhance capabilities and ensure high performance.

  25. Foster a culture of innovation, creativity, and continuous improvement.

  26. Performance Monitoring

  27. Track and evaluate marketing activities against established KPIs and ROI metrics.

  28. Present regular progress reports and recommendations to management.

  29. Key Project Management

    • Take ownership of special marketing projects as assigned by senior management.

Qualifications :

  • Bachelor's degree in Marketing, Business Administration, or related field (Master's degree is a plus)
  • Minimum 7–10 years in marketing, with at least 3–5 years in a managerial role
  • Strong strategic thinking, communication, and presentation skills
  • Proven track record in developing successful marketing campaigns
  • Proficiency in digital marketing tools and analytics platforms
  • Strong negotiation and vendor management skills
  • Good command of English (both written and spoken)

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