Marketing Manager

·       Lead and manage all marketing initiatives for the school/college to enhance brand visibility, student acquisition, and overall market presence.

·       Develop and execute integrated marketing strategies—across offline and digital channels—to support student recruitment, brand positioning, and institutional growth.

·       Ensure all marketing activities align with the organization's objectives, support academic and operations teams, and strengthen the school's competitive advantage in the education sector.

1. Strategic Marketing Planning (25%)

• Develop annual and quarterly marketing strategies and campaigns (offline & online).
• Conduct market, competitor, and customer research to identify trends and opportunities.
• Formulate marketing plans that align with student recruitment goals and brand direction.

2. Marketing Execution & Campaign Management (30%)

• Manage and coordinate all marketing, advertising, promotional events, and activities.
• Implement integrated marketing campaigns across multiple channels: social media, SEO/SEM, email marketing, website, print media, events, and partnerships.
• Oversee the creation of marketing materials: media kits, brochures, videos, presentations, and digital content.

3. Digital Marketing Management (20%)

• Monitor and optimize digital campaigns including social media ads, Google Ads, content marketing, and website performance.
• Track key online metrics (traffic, engagement, conversions) and initiate improvements.

4. Budgeting & Performance Monitoring (15%)

• Manage overall marketing budget and ensure effective allocation across channels.
• Track and report on ROI, KPIs, and performance of online/offline campaigns.
• Present performance reports and recommendations to management.

5. Stakeholder & Agency Coordination (10%)

• Liaise with media partners, advertising agencies, digital vendors, and internal stakeholders.
• Support academic and operations teams with marketing-related needs and communications.

·       Bachelor's or Master's Degree in Marketing, Business, Communication, or related field.

·       Minimum 5 years of marketing or sales experience in the education industry.

·       At least 5 years in a managerial or supervisory role.

·       Experience with both traditional and digital marketing is essential.

Hard Skills:

• Digital marketing (SEO/SEM, social media ads, analytics)
• Campaign management & strategic planning
• Content creation and branding
• Presentation and reporting skills
• Knowledge of new mobile technologies and social media trends

Soft Skills:

• Strong communication (written & verbal)
• Leadership & team management
• Problem-solving and analytical thinking
• Creativity and strategic mindset
• Collaboration and stakeholder engagement

Core Competencies

• Integrity & professionalism
• Attention to detail
• Adaptability & proactive approach
• Strong organizational and time management skills

Functional Competencies

• Expertise in marketing strategy
• Data-driven decision-making
• Brand management and positioning
• Project management

Interpersonal / Leadership Competencies

• Collaborative work style
• Service-oriented mindset
• Ability to coach and mentor team members
• Effective cross-functional communication

PERFORMANCE

·       Student inquiry growth and conversion rate

·       Campaign effectiveness (reach, engagement, leads, ROI)

·       Digital performance metrics (website traffic, social media growth)

·       Timely delivery of marketing projects within budget

·       Quality and consistency of brand messaging

·       Internal stakeholder satisfaction

·       Vendor & media performance effectiveness