Digital Innovation: Lead Management Data Analyst

5 days ago

Bangkok, Bangkok, Thailand Honda Automobile (Thailand) Co., Ltd. Full time

Key Responsibilities1.    Lead Management & Performance AnalyticsAnalyze the Lead Funnel: Conduct end-to-end analysis of the lead journey to identify key drop-off points, performance bottlenecks, and opportunities for optimization from the first touchpoint to final conversion.Develop and analyze strategic initiatives and A/B tests aimed at maximizing customer lifetime value (CLV) and improving overall marketing ROI.2.    Web Analytics & MarTech Ecosystem:Ensure data integrity and accurate tracking implementation across all digital channels using tools like Google Tag Manager (GTM).Collaborate with cross-functional teams and external agencies to ensure content readiness, data collection accuracy, and compliance with data privacy regulations (PDPA).3.    Advanced Analysis & ReportingReporting & Visualization: Design, develop, and maintain automated performance dashboards (using tools like Power BI, Qlik sense) to track key performance indicators (KPIs) for the Digital Marketing department.Translate complex datasets, including those from CDP platforms and marketing sources, into clear, compelling, and strategic recommendations for management.Apply basic knowledge of AI model performance to identify and implement new AI use cases for enhanced lead generation and predictive analysis.Tracking and Data Integrity: Ensure robust and accurate tracking implementation (via tools like Google Tag Manager) and maintain data quality across all digital marketing ecosystem.4.    Search Engine Optimization (SEO):Conduct in-depth analysis of search keyword performance and organic traffic to identify technical and content-based SEO opportunities.Collaborate closely with agency partners to develop and execute effective SEO strategies that ensure top search rankings and high-quality traffic acquisition.Job SpecificationThai nationality, age 28–33Bachelor's or Master's degree in Digital Marketing, Data Science, Statistics, Computer Science, MIS, IT, or related fields (GPA ≥ 2.75)Minimum 2 years' experience in Digital Marketing, Website Management, Data Analysis, or Business Intelligence (Qlik platform)Strong knowledge of website management and SEOProficient in analyzing web and campaign dataFamiliar with MarTech tools (CDP, DAM, etc.)Basic understanding of AI applications in lead generationKnowledge of PDPA/PDPD complianceGood English communication skills (TOEIC > 550)Honda Automobile (Thailand) Co., Ltd.27, ซอย นิคมอุตสาหกรรมบางชัน 3 แขวงมีนบุรี เขตมีนบุรี กรุงเทพมหานคร 10260

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