PR Marketing Manager

2 weeks ago

Pathum Wan, Bangkok, Thailand Central Retail Corporation Public Company Limited Full time

Key Roles and Responsibilities:

PR Strategic Planning

  • Develop and execute comprehensive PR strategies that support the company's long-term business objectives.
  • Provide strategic counsel to senior leadership on public relations issues and media relations.
  • Ensure alignment of PR activities with overall marketing and business strategies.

Media Relations & Outreach

  • Cultivate and maintain strong relationships with key media contacts, industry influencers, and stakeholders.
  • Oversee the creation and distribution of press releases, media kits, and other PR materials.
  • Lead efforts to secure media coverage in top-tier outlets, trade publications, and digital platforms.

Crisis Communication & Reputation Management

  • Develop and implement crisis communication plans to safeguard the company's reputation during potential crises.
  • Serve as the primary spokesperson during critical situations, ensuring clear, consistent, and accurate communication.
  • Monitor and manage public perception and proactively address potential issues before they escalate.

Content & Message Development

  • Oversee the development of high-quality content for press releases, speeches, bylined articles, and social media.
  • Ensure messaging is consistent across all channels and aligns with the company's brand and values.
  • Collaborate with internal teams to create compelling stories that resonate with target audiences.

Event & Campaign Management

  • Lead the planning and execution of high-profile events, including product launches, trade shows, and press conferences.
  • Manage PR campaigns from concept to completion, ensuring all activities are delivered on time and within budget.
  • Coordinate with marketing, sales, and other departments to maximize the impact of PR campaigns.

Team Leadership & Development

  • Manage and mentor a team of PR professionals, providing guidance, feedback, and support to help them achieve their goals.
  • Foster a collaborative and innovative work environment that encourages creativity and continuous improvement.
  • Oversee the development and execution of training programs to enhance the skills of the PR team.

Performance Monitoring & Reporting

  • Track, analyze, and report on the effectiveness of PR campaigns, providing insights and recommendations for improvement.
  • Use data-driven insights to refine strategies and ensure continuous improvement in PR efforts.
  • Prepare regular reports for senior management on PR activities, media coverage, and industry trends.

Qualifications

  • Bachelor's degree in public relations, Communications, Marketing, or a related field; a Master's degree is preferred.
  • 8+ years of experience in public relations, with at least 3 years in a senior management role, preferably within the trading or financial services industry.
  • Proven track record of developing and executing successful PR strategies that align with business objectives.
  • Strong leadership skills with the ability to manage and inspire a team of PR professionals.
  • Excellent writing, editing, and verbal communication skills.
  • Experience managing high-profile media relations and crisis communications.
  • Strong understanding of the trading industry, including key players, market trends, and regulatory environment.
  • Proficiency in PR software, media monitoring tools, and digital communication platforms.

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