Marketing & PR Executive (Senior Level)

2 weeks ago

Pathum Wan, Bangkok, Thailand Gentlewoman Co., Ltd. Full time

Job descriptions


• Marketing & Advertising Campaigns:

  • Develop, evaluate, and optimize marketing and paid advertising campaigns to ensure the correct mediums are used and campaigns are effective.

  • Track marketing performance and return on investment and prepare weekly or monthly reports for management.

  • Report on overall online performance using Google Analytics and maintain websites, track data analytics, and marketing metrics.


• Social Media & Engagement:

Run and create engagement on social media channels in accordance with the communications strategy and general communications calendar of activity.

  • Help achieve our vision to create industry-leading business social channels.


• PR & Communications:

  • Develop, implement, manage, and support all kinds of PR and communication activities.

  • Build and maintain relationships with influencers (Domestic and international).

  • Study the organization's objectives, promotional policies, and needs to build a public relations execution plan that influences public opinion and promotes brand, products, ideas, and services.


• Market Trends & Analysis:

  • Keep current with marketing trends, competitive analysis, techniques, and digital platforms in order to explore and recommend creative ways to reach target audience groups.

Qualifications


• Education:

  • Bachelor's degree or higher in Marketing or a related field.


• Experience:

  • Good understanding of market research techniques, data analysis, and statistical methods with numerical skills.

  • Familiarity with social media and web analytics.


• Personal Attributes:

  • Excellent communication and people skills.

  • Strong organizational and time-management abilities.

  • Adaptability and the ability to juggle multiple projects.

  • Creativity and commercial awareness.

  • Excellent in English both written and verbal is a must.

  • Ability to communicate in Chinese is an advantage.

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