In Country Representative

7 days ago


Bangkok Yai, Bangkok, Thailand James Cook University Pte Ltd Full time

In-Country Representative (Thailand, Laos & Cambodia)

Based in Thailand

The In-Country Representative (Thailand, Laos & Cambodia) is a Contract for Service position, responsible for driving student recruitment and activities across these countries. This role strengthens JCU's institutional presence, increases student enrolments, and enhances brand visibility for both the Australia and Singapore campuses.

The representative will work closely with Regional Manager, Indochina to implement strategies aligned with JCU's internationalization objectives. This is a home-based position located in Thailand, with frequent travel to Laos and Cambodia as well as domestic travel within Thailand.

RESPONSIBILITIES

Student Recruitment & Conversion

  • Support recruitment and yield activities for undergraduate, postgraduate, and other programs for international students.
  • Serve as the primary liaison for prospective students, parents, agents and partners in Thailand, Laos, and Cambodia.
  • Provide timely responses to enquiries and guide students through the application and conversion pipeline.
  • Coordinate and participate in recruitment events, education fairs, and digital outreach campaigns.

Market Intelligence & Engagement

  • Provide regular updates on market trends, competitor activities, policy changes, and opportunities.
  • Monitor education developments in Thailand, Laos, and Cambodia that may impact recruitment.
  • Represent JCU at regional fairs, exhibitions, and partnership meetings.

Marketing & Communications

  • Support marketing and promotional activities to enhance JCU's visibility.
  • Ensure accurate and updated representation of JCU's programs, pathways, and branding.
  • Work with marketing/branding teams to localise content where appropriate.

DUTIES

Regional Engagement

  • Travel across Thailand, Laos, and Cambodia to visit agents and partners.
  • Deliver presentations, counselling sessions, and outreach activities
  • Maintain strong relationships with agents to drive application quality and enrolments.

Market Research & Partnership Support

  • Collect and analyse market intelligence to support tactical and strategic planning.
  • Assist in implementing partnership agreements and monitoring performance.
  • Advise the Regional Manager, Indochina on issues affecting JCU's operations in the region.

Administrative Responsibilities

  • Manage fair registrations, event logistics, travel arrangements, and budget tracking.
  • Maintain and update agents' databases, enquiry logs, and activity reports.
  • Prepare market reports and updates regularly.
  • Carry out other duties as assigned.

QUALIFICATIONS

  • Bachelor's degree or equivalent.
  • Strong command of English; fluency in Thai is essential. Knowledge of Lao or Khmer is an advantage.
  • Based in Thailand, with strong understanding of the Thai education system; familiarity with Laos and Cambodia markets preferred.
  • Experience in international recruitment, partnerships, or education marketing.
  • Strong communication, presentation, and relationship-management skills.
  • Proficient in Microsoft Office
  • Ability to work independently and manage home-based responsibilities.
  • Willingness to travel frequently within Thailand and to Laos and Cambodia (including evenings and weekends).
  • Experience in Australian/Singapore or international higher education institutions preferred

Please apply via 

We thank you for your interest and regret we are only able to notify shortlisted candidates.

The Singapore campus of James Cook University (registered as James Cook University Pte Ltd in Singapore) is a wholly owned company of James Cook University Australia. The University offers Bachelor & Master Programs in Business, Psychology, Information Technology & Education at the Singapore campus of James Cook University.


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