Performance Marketing Specialist

6 days ago

Bangkok, Bangkok, Thailand Havas Thailand Full time

JOB SUMMARY :
The Performance Marketing Specialist at Havas Media Thailand supports the planning, execution, and optimization of digital media campaigns across key performance channels, primarily Google Ads, Meta (Facebook & Instagram) and TikTok Ads. This role is hands-on and execution-focused, working closely with other teams to deliver effective, data-driven campaigns that meet client KPIs.

WHAT YOU WILL DO :

  • Campaign Execution & Optimization
  • Develop, execute, and manage performance marketing campaigns across a range of digital channels including Google Ads, Meta (Facebook & Instagram), TikTok Ads, programmatic and other ad platforms.
  • Collaborate with the media planner, account manager, and analytic teams to ensure campaign strategies and execution to align with client goals and are delivered on time and within budget.
  • Lead keyword research, audience segmentation, and bid strategy to optimize performance across all channels.
  • Monitor and analyse campaign performance data daily, making real-time adjustments to improve results.
  • Reporting & Analysis
  • Track campaign performance and prepare regular performance reports.
  • Use data and insights to optimize campaigns for key performance indicators (KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
  • Support post-campaign analysis and recommendations for future improvements.
  • Occasionally support client-facing teams in presenting campaign results and provide technical explanation to clients.
  • Learning & Development
  • Stay updated on platform updates, best practices, and new ad formats.
  • Actively learn and apply performance marketing techniques under guidance from senior team members.

REQUIREMENTS :

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2–3 years of hands-on experience managing digital marketing campaigns.
  • Proficient in Google Ads and Meta Ads Manager (campaign setup, optimization, and reporting).
  • Experience in performance-driven lead generation and e-commerce campaigns is a plus.
  • Basic experience with analytics tools such as Google Analytics.
  • Comfortable working with numbers, data, and performance metrics.
  • Good attention to detail and ability to manage multiple campaigns.
  • Excellent verbal and written communication skills, with the ability to present complex information clearly and concisely.
  • Eager to learn, proactive, and able to work in a fast-paced environment.

WHY YOU WILL LOVE WORKING AT HAVAS THAILAND :

  • Benefit from Flexible time check-in.
  • Embrace our Hybrid work model for flexibility 4:1
  • Secure your future with our Provident fund.
  • Monthly wellbeing half day off on last Friday of every month
  • Enjoy a competitive annual leave and business leave policy.
  • Continuous learning & development opportunities through internal and external training programs.
  • Celebrate with Gifts on special employee events.
  • Conveniently located near BTS Asoke / MRT Sukhumvit

WHY HAVAS THAILAND :
Be part of a global agency network with strong local ambition, where media, creativity, and strategy work together to deliver meaningful growth for our clients.

Apply now or message us to learn more.

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