APAC Go-to-Market Manager

Welcome to Rhenus

The Rhenus Group is one of the leading logistics service providers operating worldwide. We offer tailor-made solutions along the entire supply chain for companies from a wide diversity of industries. From multimodal transports to perfect warehousing, from smooth customs clearance to innovative value-added services: We always keep our pulse on the times and are at our customers' side.

1. Customer & Market Insights

Develop market segmentation strategies to identify high-potential customer groups and generate prospects. - Conduct external market research to refine market positioning and competitive differentiation. - Align the "Where to Play" strategy with Sales, Marketing, and Product teams to ensure a unified approach.

1. Optimizing Marketing touchpoints across Business Units

In collaboration with Product Marketing Managers & Region head of Marketing, scale best practices to enhance campaign ROI & lead generation. - Oversee local Sales onboarding on Marketing campaigns for narrative, approach and lead engagement. - Leverage Email automation to engage existing customers and increase customer lifetime value.

1. Sales & Growth Enablement

Support the creation of sales enablement materials, including product presentations, case studies & Sales narrative. - Drive the development and adoption of our centralized Sales library to enhance knowledge-sharing and efficiency. - Direct support on key customer presentations, in support to Key Account Managers in APAC.

Strategic & Analytical Abilities

• Strong strategic thinking with a data-driven approach to decision-making.

• Proven ability to analyze market trends, customer behavior, and competitive landscape to drive GTM strategy.

• Solid understanding of key business metrics, including Sales performance and ROI analysis.

Project Management & Collaboration

• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.

• Demonstrated ability to coordinate cross-functional teams and influence stakeholders at all levels.

• Results-oriented mindset with a focus on achieving measurable business outcomes.

Go-to-Market Expertise

• Proven experience in Go-to-Market strategy development and execution, preferably in the B2B sector

• Experience with Sales enablement and training programs to support commercial teams.

• Strong analytical skills in Business Intelligence, including proficiency in Excel

• In-depth understanding of air and ocean freight and logistics industry is a plus.

• Experience in Lead Management and CRM tools (e.g., Salesforce, MS Dynamics) is a plus

Communication & Leadership

• Excellent English written and verbal communication skills, with the ability to articulate complex concepts clearly.

• Strong presentation skills, capable of delivering insights and strategies effectively to senior leadership and commercial teams.

• Ability to collaborate and influence across different Business Units and international teams.

Education

• Bachelor's / Master degree in Business, Marketing, Strategy or a related field.

What You can expect

• Continuous Training: Sharpen your skills and advance your expertise with our professional development programs.
• Great Team: It's truly the people that make the difference - and with us you'll join the best team around.
• Flat Hierarchies: Get straight through to the decision-makers with our streamlined organizational structure.
• Room for Innovation: Turn your ideas into action in an environment that champions creativity and empowers you to lead change.
• Events: From team outings to holiday parties and networking events, we build strong connections by spending quality time together.
• Quick Decision Processes: Make things happen faster with streamlined processes that promote efficiency and effectiveness.