Brand Manager

2 weeks ago

Bangkok, Bangkok, Thailand Luxasia Full time

PRIMARY OBJECTIVE:

  • To be a full-fledged "brand" manager of the designated brands and be responsible for strong P&L management skill and budgets.
  • Manage the marketing division and ensure that Marketing Executives & Trainers are effectively trained in order to maximize their marketing skills and know-how (after 6 mths or earlier).
  • Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier).

SPECIFIC ACCOUNTABILITIES:NUMERICAL OBJECTIVE:

  • Achievement and accountability for individual brand targets – up to profit contribution level for each brand.
  • Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.

Manage the brand marketing budget, ensuring efficient allocation of resources.

  • Monitor expenses and ensure all activities are cost-effective and within budget.
  • Track and analyze the performance of marketing campaigns and initiatives.
  • Use key performance indicators (KPIs) to measure brand health and campaign effectiveness, adjusting strategies as needed.

MARKETING:

  • Develop brand specific marketing calendar.
  • Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
  • Develop and provide marketing collaterals (i.e. POS displays etc).
  • Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
  • Devise customer retention programs and CRM brand-specific activities to drive brand sales.
  • Accountability and tracking for the brands' Advertising & Promotional Expenditure.

INVENTORY:

  • Accountability for individual brands' inventory levels in order to maintain healthy inventory turnover ratio on each brand.
  • Stock forecasting on new and existing products (including GWPs) of brand responsible.
  • Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.

DISTRIBUTION:

  • Work with sales team to provide support to garner entry into alternative distribution channels.

DIVISION MANAGEMENT:

  • Provide leadership, guidance and direction for team members towards building and strengthening internal department structure.

OTHERS:

  • Able to react to change productively and handle other essential tasks as assigned.
  • To have a strong and good working relationship with the principals.
  • To have a strong and good working relationship local internal team and regional team.

Requirements:

  • Marketing or Sales experience in beauty industry will be an added advantage
  • Strong presentation and communication skills
  • Marketing type, initiative, dynamic, highly committed and result-oriented.
  • Experience in marketing budget planning and P&L analytical
  • Pleasant and Mature personality, well organized and hard working style.
  • Good at problem solving, quick to respond and able to work outside when needs.
  • Excellent, proven interpersonal, verbal and written communications skills.
  • Excellent computer literacy in MS-Office (Word, Excel, Power Point).
  • Fluent in both English and Thai.
  • Bachelor's degree or higher in Marketing, or related field
  • Marketing principle
  • Brand Management

Benefits:

AL , PH , Provident Fund, Group Insurance ,and Dental claims

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