Brand Manager

21 hours ago

Bangkok, Bangkok, Thailand Suntory Beverage & Food Health Enrichment Full time

About Your Role
Brand Manager leads the strategic development and execution of brand initiatives to drive growth, consumer loyalty, and market leadership. This role involves full ownership of brand planning, product launches, and campaign management in the local market.

What You'll Do

  • Lead Brand & Campaign Management Own and execute total brand strategy and assigned campaigns with excellence, delivering sales, market share, and brand equity targets within A&P budget.
  • Drive 360° Communication & Activation Develop and implement integrated communication strategies and full-funnel activation plans across ATL, BTL, digital, and experiential channels.
  • Cross-Functional Leadership Collaborate with internal and external stakeholders (Creative, Advertising, Design, Digital, Media, Research, Trade Marketing, Sales, Regional, Regulatory, Legal) to ensure timely and successful campaign and product launches.
  • Campaign Optimization & Agility Monitor and analyze campaign performance in real time, applying a test-and-learn approach to optimize effectiveness and scale successful initiatives.
  • Strategic Execution of Brand Plans Translate strategic intent into actionable marketing mix elements that drive brand growth and consumer preference.
  • Budget Ownership & ROI Tracking Manage and control A&P budgets for assigned campaigns, ensuring efficient allocation and measurable return on investment.
  • Market & Consumer Intelligence Continuously monitor market dynamics, competitive landscape, and consumer trends to inform strategy and identify growth opportunities.
  • Entrepreneurial Brand Building Act as a brand entrepreneur—proactively identifying whitespace opportunities, challenging conventions, and driving innovation to unlock brand potential.
  • Governance & Compliance Ensure all marketing activities adhere to company policies, regulatory standards, and operational procedures.

What You need to be successful

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 5+ years of experience in brand management or marketing in FMCG.
  • Proven success in product launches and campaign execution.
  • Strong strategic thinking, leadership, and communication skills.
  • Experience with digital marketing and data analytics tools.

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.

  • Brand Manager

    21 hours ago

    Bangkok, Bangkok, Thailand Dutch Mill Co., Ltd. Full time

    Job description for Brand managerResponsibilitiesStrategic Brand Development & Campaign ExecutionProduct Portfolio & NPD ManagementBrand Activation & CommunicationFinancial ManagementInternal Leadership & ContributionRequirements and skillsBachelor or Master degree in Marketing or any related fieldAt least 3 years experience in brand management, brand...

  • Brand Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand Focal Resource Recruitment Full time

    Job brief We are looking for a passionate and strategic Brand Manager/Senior Brand Manager to join a dynamic marketing team. This role will take the lead managing Whisky & Spirit portfolio, driving both brand and sales growth through creative and channel management. ResponsibilitiesDevelop and execute brand & marketing strategies to strengthen brand...

  • Brand Manager

    1 week ago

    Bangkok, Bangkok, Thailand Chaosua Foods Industry Public Company Limited Full time

    Company DescriptionWe suggest you enter details hereRole DescriptionThis is a full-time on-site role for a Brand Manager at Chaosua Foods Industry Public Company Limited, located in Bangkok City, Thailand. The Brand Manager will be responsible for developing and executing marketing strategies, managing the brand's presence across various platforms, analyzing...

  • Brand Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand Focal Resource Recruitment Full time

    Job brief We are looking for a potential candidate passionate about developing brand strategies, marketing plans, and product innovations to drive product growth, and comfortable working cross-functionally to execute these strategies and ensure brand consistency. ResponsibilitiesFormulate and implement brand strategies based on strong market analysis,...

  • Brand Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand Unilever Thai Trading Limited Full time

    About UnileverWith 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing...

  • Brand Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand Boon Rawd Brewery Co.,Ltd Full time

    Responsibilities:Develop brand and channel strategies for international market and lead all initiatives and execution throughout the year.Works closely with international sales and country team in identifying needs and insights of each market then design implementation plan and support execution of marketing activities and campaigns to promote brand to...

  • Brand Manager

    21 hours ago

    Bangkok, Bangkok, Thailand Suntory Oceania Full time

    Requisition ID: 11098About your roleBrand Manager leads the strategic development and execution of brand initiatives to drive growth, consumer loyalty, and market leadership. This role involves full ownership of brand planning, product launches, and campaign management in the local market.What You'll DoLead Brand & Campaign Management Own and execute total...

  • Brand Manager

    1 week ago

    Bangkok, Bangkok, Thailand Rare Beverage Co., Ltd. Full time

    Key Responsibilities:·       Brand Strategy & Positioning: Define brand identity, values, target audience, and market fit.·       Marketing Campaigns: Develop and manage advertising, digital, social, and PR campaigns.·       Market Research: Analyze consumer insights, market trends, and competitor activities.·       Budget...

  • Brand Manager

    1 week ago

    Bangkok, Bangkok, Thailand Nestle Operational Services Worldwide SA Full time

    POSITION SNAPSHOTLocation: Head Office, BangkokCompany: NestléDepartment: Brand ManagementFull-timeMinimum 3-5 years' experience in marketing preferably in FMCG brandsA DAY IN THE LIFE...Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business goal, strategies, action...

  • Brand Manager

    21 hours ago

    Bangkok, Bangkok, Thailand L'Oréal Full time

    Hello, we're L'Oréal.We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.A Day in the LifeAs Product Manager - Skincare based in Bangkok (L'Oréal Dermatological Beauty), you report to the Brand General...