Brand Manager

1 week ago


Bangkok, Bangkok, Thailand Focal Resource Full time

Job brief

We are looking for a passionate and strategic Brand Manager/Senior Brand Manager to join a dynamic marketing team. This role will take the lead managing Whisky & Spirit portfolio, driving both brand and sales growth through creative and channel management.

Responsibilities

  • Develop and execute brand & marketing strategies to strengthen brand positioning.
  • Drive sales strategy and brand performance both On/Off-trade channel.
  • Plan and manage online/offline communications and event activations to engage audiences.
  • Conduct Market visits and after-hours checks to ensure brand excellence in touchpoint.
  • Lead and inspiring a high performance teams.

Who we're looking for;-

  • A Brand Manager with strong business acumen, Strategic planning, creative mindset, deep understanding of the Alcoholic beverage Market at least +10 years , relevant to blended spirit/whiskey is preferred.
  • The candidate should have experience in FMCG - alcoholic beverage marketing with strong understanding of trade marketing systems - including both marketing activities and distributor management.
  • Possess the mindset of a "Local Brand Building" - not just a global brand executor.
  • Able to working in the field such as upcountry operations, activation, sampling, on-trade promotion, etc.

"Please note, only shortlisted candidates will be contacted for further steps."
*Focal Resource Recruitment Co., Ltd.

Recruitment License No.: 1842/2566*


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