Marketing Communication Manager
1 week ago
Key Responsibilities
- Develop and implement integrated marketing communication (IMC) strategies aligned with corporate objectives and brand direction within the food industry.
2. Manage and control brand image and brand identity of food products to ensure credibility and compliance with quality, food safety standards, and relevant regulations.
3. Oversee the development and production of offline marketing communication materials across all channels, including: Offline media (Printed materials, POSM, Packaging communication)
Promotional activities, product launches, marketing events and product sampling/demon
Plan and manage the marketing communication budget effectively to maximize return on investment.
6.Coordinate with advertising agencies, media, and external business partners.
Analyze and evaluate marketing campaign performance and prepare reports for management.
Lead, manage, and develop the marketing communication team to achieve high performance.
9.Monitor consumer trends, food trends, and market behavior to continuously improve communication strategies.
10.Other assigned tasks
Qualifications
1. Bachelor's degree or higher in Marketing, Mass Communication, Business Administration, or a related field.
2. At least 10 years of experience in marketing communication or marketing, with a minimum of 3 years in a managerial or team leadership role.
3. Experience in the food industry, FMCG, or consumer goods business will be an advantage.
4. Strong knowledge of Brand Management, Integrated Marketing Communication (IMC), and food product branding.
5. Good understanding of food advertising regulations, nutrition labeling, and related legal requirements.
6.Strong strategic planning, budgeting, and analytical skills.
7.Creative mindset with a structured and systematic approach to work.
8.Excellent communication, presentation, and coordination skills at management level.
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