General Trade Sales Section Manager

1 week ago

Wang Thonglang, Bangkok, Thailand Bertram (1958) Co., Ltd. Full time

Responsibilities :

1. Sales & Distribution Management

  • Manage sales and distribution in assigned markets in Thailand and SEA to achieve volume, value, and market growth targets.
  • Work closely with distributors to drive market development, product distribution, and promotional execution
  • Guide Route-to-Market (RTM) strategies across General Trade Channel

2. Strategic Planning & Market Development

  • Joint business planning with distributor/customers—volume & distribution & channel strategy.
  • Develop and align annual sales & marketing plans with promotional calendar and trade spending budget.
  • Analyze sales data and market trends to monitor performance, identify opportunities for improvement, and prepare reports and forecasts for senior management.
  • Identify new growth opportunities through market research, visits, and competitive analysis.
  • Track competitor pricing, promotions, and market presence to inform in-market strategies

3. Distributor & Customer Management

  • Monitor distributor performance: sell-in/sell-out, inventory, forecast accuracy, promotion execution and other KPIs.
  • Conduct regular business reviews and maintain healthy communication flow between distributors and internal stakeholders.
  • Act as key point of contact for service improvement and issue resolution.
  • Build strong relationships with distributor key account stakeholders.

4. Budget & Business Performance Monitoring

  • Own and manage trade spending budget and ensure ROI delivery.
  • Track monthly performance and adjust plans in response to market changes.
  • Monitor competitive landscape—pricing, promotions, and channel activity.

5. Internal Coordination & Team Supervision

  • Collaborate closely with internal teams to ensure smooth operations.
  • Conducting on-the-job coaching; initiating and implementing sales force.

Qualifications :

  • Bachelor/ Master Degree in any related field. Prefer business degree.
  • Proven track record of success in sales force management and territory management in General Trade, strong in both strategic planning, field operation and people management skills.
  • Result oriented, self-driven, focus on high quality and operation excellence.
  • Strong communication and negotiation skill.
  • General Trade network, regional knowledge.
  • Analytical and strategic thinking.
  • Strong business acumen and numbers-driven.
  • Leadership and coaching skill.
  • Experienced with diverse accounts/ formats. Distributor management experience is good to have.
  • Strong commercial sense, convincing, communication, and negotiation skill.
  • Leadership skills & Great communication skills
  • Accountability and high ownership

สวัสดิการ สิทธิประโยชน์อื่นๆ นอกเหนือที่กฎหมายกำหนด

สมดุลชีวิต & การทำงาน

  • Flexible working hour
  • Welcome Set 1 ชุด
  • ส่วนลดซื้อผลิตภัณฑ์ฯลฯ

เงินออม & ค่าครองชีพ

  • การจ่ายเงินโบนัส
  • การจ่ายเงินสะสมเข้ากองทุนสำรองเลี้ยงชีพให้พนักงาน
  • การจัดทำประกันสุขภาพ
  • ค่ารักษาพยาบาลสมาชิกครอบครัว
  • การตรวจสุขภาพประจำปี
  • การฉีดวัคซีนไข้หวัดใหญ่ประจำปี
  • แจกยูนิฟอร์มพนักงานประจำปี
  • กระเช้าเยี่ยมสำหรับพนักงานเจ็บป่วยและคลอดบุตร
  • เงินช่วยเหลือค่าทำศพกรณีพนักงานเสียชีวิต ฯลฯ
  • สิทธิใช้บริการฟิตเนส
  • กิจกรรมสังสรรค์ประจำปี

พัฒนาศักยภาพ

  • การจัดฝึกอบรมภายในให้ความรู้ด้านต่างๆ
  • การจัดส่งพนักงานไปอบรมภายนอก
  • การสัมมนาประจำปี ฯลฯ

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