Marketing Communication

2 weeks ago


Huai Khwang, Bangkok, Thailand Muang Thai Insurance Public Company Limited Full time

Key Responsibilities:

  • Develop and execute a comprehensive marketing communication strategy aligned with the company's overall business objectives and brand positioning in the insurance market.
  • Lead the creation and management of all marketing communication campaigns, including advertising, digital marketing, content marketing, and internal communications.
  • Collaborate with product, sales, and underwriting teams to design communication plans that support product launches, promotions, and customer education.
  • Monitor and optimize the online campaign through several online media platform through Meta and other online media analytic tools.
  • Monitor market trends, customer insights, and competitor activities to adjust communication strategies proactively.
  • Lead, mentor, and develop a high-performing marketing communication team.
  • Ensure compliance with industry regulations and standards in all marketing communications.
  • Measure and report on the effectiveness of marketing communication initiatives and optimize campaigns to maximize ROI.
  • Drive innovative storytelling that educates and engages customers on insurance products and services.
  • Manage marketing communication budgets efficiently.

Qualifications and Experience:

  • Bachelor's degree in Marketing, Communications, Business, or a related field. MBA or relevant postgraduate qualification preferred.
  • Minimum 5 years of experience in marketing communication and leadership position, Insurance both life and non-life or financial service industry experience is beneficial
  • Strong knowledge of insurance products, regulatory environment, and customer behavior in the insurance sector.
  • Proven track record of developing successful integrated marketing communication strategies and campaigns.
  • Expertise in digital marketing, social media, content development, PR, and brand management.
  • Excellent command of English (both written and spoken)
  • Ability to work in a dynamic environment and manage multiple projects simultaneously.


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