Customer Strategy

2 weeks ago

Huai Khwang, Bangkok, Thailand Unilever Thai Trading Limited Full time

Job Description

Main Responsibilities:

  • Pack and Price Analysis: Lead the development of differentiated strategies by channel and customer using EPOS and shopper panel data. Identify and drive pack and price initiatives, ensuring end-to-end solution development.
  • Price Promotion Strategy: Adapt and apply standard methodologies for price promotions in line with category and brand JBD (Jobs to be Done) tailored to local requirements. Integrate 4C interpretation (Customer, Cost, Convenience, Communication) to align category and brand strategies with pricing and promotion strategies, providing actionable recommendations.
  • Promotion Deployment: Develop and execute promotion plans within the trade investment budget to maximize sales and profits. Analyze promotions to provide sound business recommendations that create win-win scenarios for both the company and customers, focusing on short to medium-term gains.
  • Price Index Monitoring: Track and monitor price index metrics (API, CPI, SPI) against promotional guidelines and actions.
  • Insight Communication: Share insights and recommendations with CCBT (Cross-Country Business Team) and CD (Customer Development) to enhance trade-spending efficiency across functional projects within specific categories.
  • Mix Optimization: Optimize channel, segment, brand, and pack size mixes to improve competitive positioning and margins. Collaborate on mix management both internally and externally.
  • Cross-Functional Collaboration: Work effectively with multiple teams and functions, including Customer Development, Marketing Demand Creation, Supply Chain, and Finance.
  • Data-Driven Decision Making: Utilize insights and data from various sources (e.g., Nielsen 1Q, EPOS) to create action plans that drive business growth and category success. Manage UAT and data maintenance across multiple systems. Lead the 'Promo Group.'
  • Market Share Projection: Project market share based on activities and plans for each channel and account.

Candidate Criteria:

  • Experience & Qualification
  • Bachelor's or Master's degree in a related field.
  • Minimum of 5 years in trade marketing, category analysis, and FMCG environments.
  • Experience in the beauty industry, companies, or channels is a plus.
  • Candidates with a background in market research are also encouraged to apply.
  • Strong ability to analyze large datasets.
  • Excellent command of both English and Thai.
  • Proficient in presentation and negotiation skills.

Skill:

  • Category Growth Management
  • Channels; Digital Commerce, Design 4 Channel, Supers & Hypers, Proximity, Out of Home, Value Channel, Convenience, Health & Beauty
  • Digital Commerce; Omnichannel, Quick Commerce
  • Commercial Strategy; TPM, TTI, NRM, Business Acumen
  • Data Literacy
  • Execution Excellence; Shopper Marketing, Design 4 Channel

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