Local Marketing Division Manager

1 week ago


Pattaya, Chon Buri, Thailand Central Retail Full time

Key Roles and Responsibilities:

  • Develop understanding and communicate relevant trends to center management areas to include sales, forecasting & reporting, and general issues.
  • Develop individual marketing campaigns for Branch as required.
  • Develop and execute omni-communication, branding strategy, and content creation to serve target customers.
  • Monitor and responsible for all marketing concerns both strategic and operational.
  • Develop a brand roadmap and annual marketing communication plan as well as determine the mix of tactics, activities, and communication materials to strategically promote our branch target market.
  • Implement and manage all brand & marketing communication activities and tools covering both online, offline, and on-ground platforms i.e. advertising, digital PR & campaign, point-of-sales promotion, exhibition, and fairs, etc.

Qualifications:

  • Bachelor's Degree in Communication Arts, Marketing, or any related.
  • Minimum 3-5 years of responsible experience in related filed. Retail business is preferred.
  • Good command of English and Thai, both written and spoken.
  • Ability to work and travel to the assigned areas in Bangkok, including upcountry.
  • Strong interpersonal and good analytical skills.
  • Having own car and a driving license is a must as the role needs to travel around BKK for visiting stores.

Location: Pattaya


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