GM (Pet Food) – Branded Sales Lead

1 week ago

Bangkok, Bangkok, Thailand Private Advertiser Full time

GM (Pet Food) – Branded Sales Lead

Location: Thailand (regional export scope)

Reports to: CEO

Mission: Lead end-to-end commercial growth for our own pet food brand—own the sales P&L, scale omnichannel distribution, and build a winning route-to-market across Thailand and priority export markets.

What You'll Do

  • Own the P&L: Deliver NSV, GP%, and cash targets; manage price/pack architecture, promo guardrails, and mix to expand margin.
  • Channel Leadership: Build and execute strategy for Pet Specialty, Modern Trade, E-commerce/Marketplaces (Lazada/Shopee/TikTok), D2C, and Vet/Clinic & Breeder channels.
  • Distributor Excellence (TH & Export): Select, contract, and performance-manage distributors; set JTBD, targets, and playbooks; run QBRs with transparent scorecards.
  • Market Development: Open priority export markets; secure registrations/labels; localize assortment and claims to AAFCO/FEDIAF guidance in partnership with QA/Regulatory.
  • Demand & S&OP: Lead rolling forecast, drive MAPE improvement, and ensure OTIF with Supply/Plant; anticipate promo/launch uplifts.
  • Brand & Activation: Partner with Marketing on campaigns, influencers/KOLs, pet events, and content; track promo ROI, ROAS, and CAC/LTV with a test-and-learn cadence.
  • Key Account Management: Negotiate terms, listings, and visibility; deliver picture-of-success and perfect-store execution.
  • Team & Culture: Build a high-performing sales org (KAM, Trade Marketing, E-com, Field); coach for pipeline, negotiation, and data-driven selling.

What We're Looking For

  • 10–12+ years in Pet Care or CPG, with 5+ years leading national sales/omnichannel for a branded portfolio.
  • Proven growth in Pet Specialty + E-commerce, with distributor management and export market entry experience.
  • Strong financial acumen (GP bridge: price/mix/volume/promo; trade terms; working capital).
  • Comfortable with data—dashboarding, cohort metrics, and forecast accuracy; hands-on with S&OP.
  • Fluent in Thai & English; decisive, collaborative, and customer-obsessed.

Why This Role

  • Build a category leader: Shape a fast-growing pet brand with autonomy and resources.
  • Own the outcome: Single-threaded ownership of the commercial P&L and omnichannel playbook.
  • Scale regionally: Direct access to manufacturing and innovation for rapid NPD and market expansion.
  • Competitive package: Salary + variable bonus linked to NSV/GP%, market share, ROAS/ROI, and forecast accuracy.

KPI Highlights

  • Topline: NSV growth ≥ plan; numeric & weighted distribution (ACV) ; new market launches on time.
  • Profit/Mix: GP% ↑; price realization ≥ plan; promo ROI ≥ benchmark; trade spend within guardrails.
  • Execution: OTIF ≥ 95% with Supply; perfect-store score ≥ target; listing & visibility compliance ≥ 95%.
  • Digital/E-com: ROAS ≥ target; CAC/LTV within threshold; content & rating/review health ≥ target.
  • Forecasting: MAPE improvement QoQ; bias ≤ threshold.
  • People: Hiring on plan; capability certification ≥ 90%; engagement.

  • Product Manager – Pet Food

    1 week ago

    Bangkok, Bangkok, Thailand BTI Executive Search Full time

    Job SummaryWe are seeking an experienced and innovativeProduct Managerto lead the marketing and product development initiatives for ourpet food and/or food supplementportfolio. The ideal candidate will be responsible for end-to-end product lifecycle management, from market research and concept creation to launch planning, marketing strategy, and performance...

  • Export Sales Director

    5 days ago

    Bangkok, Bangkok, Thailand MRIT Full time

    Position: Export Sales Director (OEM Food KPackage:100, ,000 Baht salary + other benefitsBased: Bangkok/ Samut Prakarn Contact Recruiter: Kusumant(kusumant)Our client is a leading global producer, manufacturer and marketer for human and pet food.Overseas sales activities, focusing on achieving the best results through effective communication and negotiation...

  • Product Manager, Pet Business

    1 week ago

    Bangkok, Bangkok, Thailand Adecco Full time

    We are seeking an experiencedProduct Manager (VET)for our client in thepet healthcare business.If you want to be part of a growing organization in the pet healthcare industry, making a positive impact on both pets and pet parents' well-being, this role is for youJob DescriptionDefine product positioning, develop marketing strategies, and ensure seamless...

  • Key Account Manager – Food Service/Horeca

    7 days ago

    Bangkok, Bangkok, Thailand Flora Food Group Full time

    About Flora Food GroupWe offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our...

  • Sales Executive

    7 days ago

    Bangkok, Bangkok, Thailand Siam Food Services Ltd. Full time

    Responsibilities:Identify and pursue new sales leads within the food service industryBuild and maintain strong relationships with existing food service clients, understanding their needs, preferences, and operational challenges, and providing tailored solutions.Conduct sales presentations and product demonstrations to prospective clients, showcasing the...

  • Business Development Manager – Japan Market

    1 day ago

    Bangkok, Bangkok, Thailand Thai Union Group PCL. Full time

    Role OverviewWe are seeking a highly motivated and results-driven individual to lead business development efforts in theJapan market. This role focuses on sourcing new customers, closing deals, and driving growth in premium product categories such as real meat pet food, supplements, and high-claim pet food brands.Key ResponsibilitiesIdentify and pursue new...

  • Manager-Research & Development

    3 days ago

    Bangkok, Bangkok, Thailand Minor Food Full time

    Job Purpose:Responsible for developing and launching product innovations, which will result in the fulfillment of planned sales and profit objectives to ensure long-term optimum growth for the brandMain Responsibilities:Initiate R&D innovation which results in the development of new products to support marketing program / promotion to deliver 100% customer...

  • Senior Manager

    3 days ago

    Bangkok, Bangkok, Thailand MRIT Full time

    Position: Senior Manager – Buyer (Pet Food)Benefits:  Attractive salary + other benefitsBased:  BangkokContact Recruiter: Sirinapa Lead the end-to-end category management and commercial strategy for the Pet Food category, driving sales growth, margin improvement, product assortment excellence, and strong supplier partnerships. The role oversees buying...

  • General Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand PRTR Full time

    Job SummaryWe are looking for a hands-onGeneral Managerto oversee2 restaurant outletsat Asiatique. This role is ideal for a strongRestaurant Operations Managerwho is ready to step up to a GM role and has solidcommercial & business mindset.Key ResponsibilitiesOversee overall operations for 2 restaurant outletsLead and manage front-of-house & back-of-house...

  • Customer and Channel Marketing Manager – Southeast Asia

    1 week ago

    Bangkok, Bangkok, Thailand Flora Food Group Full time

    About Flora Food GroupWe offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our...