Product Manager – Pet Food

1 week ago


Bangkok, Bangkok, Thailand BTI Executive Search Full time

Job Summary

We are seeking an experienced and innovative
Product Manager
to lead the marketing and product development initiatives for our
pet food and/or food supplement
portfolio. The ideal candidate will be responsible for end-to-end product lifecycle management, from market research and concept creation to launch planning, marketing strategy, and performance analysis.

Key Responsibilities

  • Lead product development for new and existing pet food or food supplement lines.
  • Conduct market research, competitive analysis, and consumer insights to identify opportunities.
  • Collaborate with R&D, manufacturing, quality assurance, and supply chain teams to drive product formulation and development.
  • Develop marketing plans, product positioning, and key messaging.
  • Manage product launches, promotions, and campaigns with cross-functional teams.
  • Monitor product performance, pricing strategy, and category trends.
  • Ensure compliance with relevant regulations and quality standards.
  • Build strong relationships with suppliers, partners, and internal stakeholders.

Qualifications

  • Bachelor's degree in
    Veterinary Medicine.
  • 5 years of experience in product management, preferably in pet food, pet care, or food supplement industries.
  • Strong understanding of product development and marketing strategy.
  • Ability to analyze data and translate insights into actionable plans.
  • Excellent communication, project management, and cross-functional collaboration skills.
  • Creative, proactive, and capable of working in a fast-paced environment.

Additional Preferred Skills

  • Experience in regulatory compliance for food or pet food products.
  • Background in nutrition, food technology, or animal care is an advantage.
  • Familiarity with digital marketing and branding strategies.


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