Marketing Manager

11 hours ago

Phuket, Phuket, Thailand Zest Luxury Co., Ltd. Full time

Marketing Manager – Real Estate

Position: Marketing Manager

Department: Sales and Marketing

Reports to: Managing Director / Company Owner

Location: Phuket, Thailand

Role Summary

The Marketing Manager is responsible for developing and executing the company's marketing strategy to build brand awareness, generate qualified leads, and support sales performance across development projects and agency listings. This role focuses on brand positioning, campaign execution, lead quality, and measurable marketing results aligned with business objectives.

Key Responsibilities

Marketing Strategy & Brand Management

  • Develop and implement the overall marketing strategy aligned with company goals
  • Define brand positioning, messaging, and visual direction
  • Ensure consistent brand identity across all platforms and marketing materials

Lead Generation & Campaign Execution

  • Plan, execute, and optimize marketing campaigns to generate qualified leads
  • Manage digital marketing channels including website, property portals, social media, and online advertising
  • Oversee content strategy (visuals, videos, copywriting, campaigns)

Performance, Analytics & Budget Control

  • Track and analyze marketing performance, CPL, and ROI
  • Optimize campaigns based on data and performance metrics
  • Manage and control marketing budgets efficiently

Team, Vendor & Agency Management

  • Coordinate internal marketing staff and freelancers
  • Manage external agencies, designers, media partners, and vendors
  • Ensure timely delivery of all marketing assets

Collaboration with Sales

  • Work closely with the Sales Manager to align marketing activities with sales targets
  • Ensure lead quality meets sales requirements
  • Support sales teams with marketing materials, presentations, and campaign tools

Key Performance Indicators (KPIs)

  • Number of qualified leads generated
  • Cost per lead (CPL)
  • Lead quality and sales acceptance rate
  • Campaign performance and ROI
  • Brand visibility and engagement metrics

Qualifications

  • Proven experience as a Marketing Manager or Marketing Director
  • Strong background in digital marketing, branding, and campaign management
  • Experience in real estate, luxury, or international markets is preferred
  • Strong analytical, planning, and project management skills
  • Excellent communication skills in English (additional languages are an advantage)

Working Style Expectations

  • Strategic, creative, and data-driven
  • Results-oriented with clear accountability
  • Strong collaboration skills with Sales and Management
  • Organized, disciplined, and deadline-focused

Compensation

  • Base salary (as agreed, depending on level)
  • Performance-based incentives

Important Note

This is a performance-driven role. Success in this position requires alignment with the company's brand strategy, structure, and long-term business vision.

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