Assistant Brand Manager
6 days ago
Key Responsibilities: (Brand :ZEA TUNA ESSENCE )
- Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.)
- Implement 360 communication plan and manage cross-functional and agencies
- Monitor all brand activities are smoothly executed and aligned with brand strategy
- Analyze market and consumer data to evaluate brand and campaign performance
- Track and manage marketing spending of assigned projects
- Work with cross functional team including Trade marketing and Agencies to ensure effective execution
- Support team on promotions and brand campaigns to drive engagement
Qualification:
- Degree in Marketing or related fields
- Minimum 5 year experience in brand management (preferably FMCG or beverage)
- Knowledge of basic 360 marketing communications and media management both offline and online
- Excellent communication with ability to engage cross functional teams effectively
- Fluent in English language
- Management skills
- Presentation and storytelling skills
- Experience in using Nielsen and Sales data
Contact Information :-
K. Mallika Tel
Thai Drink Co Ltd.
CW Tower, 90 Ratchadaphisek Rd, Khwaeng Huai Khwang, Khet Huai Khwang, Krung Thep Maha Nakhon 10310
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