Online Trade Marketing Officer

1 week ago

Phra Khanong, Bangkok, Thailand Neo Corporate Public Company Limited Full time ฿600,000 - ฿1,200,000 per year

Key Responsibilities

Go-to-Market (GTM) Planning

  • Partner with Product Marketing to translate brand strategy, product USP, and consumer insights into trade marketing plans.
  • Align on product launch timelines, messaging pillars, and campaign objectives.
  • Develop GTM toolkits for sales team

Trade Spending & GP Optimization

  • Develop promotion and discounting strategies with Product Marketing that balance volume growth and GP margins.
  • Monitor impact of trade marketing activities (bundles, vouchers, price-offs, affiliate commissions) on GP.
  • Align with Product Marketing on price tiers and pack size strategy to maximize profitability.

Pricing & Margin Strategy

  • Partner with Product Marketing to define MSRP, trade price, and promo thresholds for each channel.
  • Set guidelines for minimum margin requirements by product and by channel.
  • Conduct scenario analysis for promotions (e.g., "Buy 1 Get 1" vs. "% Discount") to evaluate GP implications.

E-com Channel Strategy & Activation

  • Customize brand campaigns for different trade channels
  • Define channel-specific mechanics (bundles, pricing promotions, shelf/display guidelines, e-commerce media placements).
  • Monitor competitor trade activities and provide feedback to Product Marketing for strategic adjustments.

Cross-Functional Collaboration

  • Collaborate with Sales/Commercial teams to ensure net sale target.
  • Provide regular feedback loops to Product Marketing on retailer requirements, consumer behaviors, and execution gaps.

E-commerce Channel Strategy

  • Develop and execute trade marketing plans tailored to key Thai e-commerce platforms (Lazada, Shopee, TikTok Shop).
  • Coordinate with online retail partners on joint marketing campaigns, promotions, and special events (e.g., 11.11,
  • Conduct regular competitor and market trend analysis relevant to the Thai market.

Strategic planning

  • Work with Product Marketing to define hero SKUs (high-margin priority products) to be pushed in trade campaigns.
  • Develop a deep understanding of each e-commerce channel to define effective product and campaign strategies.
  • Provide input on product innovation pipeline by highlighting GP performance of current assortments.
  • Ensure cross-functional alignment with Finance, Sales, and Product Marketing to secure GP growth as a shared KPI.

5. Performance Monitoring & Reporting

  • Track key performance indicators (KPI) e.g. product performance.
  • Strengthen and secure company market share in online channel.
  • Prepare regular campaign performance reports with insights and actionable recommendations

Qualification

  • Experience: Bringing 1–2 years of professional experience in Online Trade Marketing
  • Aptitude: Demonstrating strong analytical skills, maintaining exceptional organization, and possessing a proactive, quick-learning digital mindset.
  • Work Style: Thriving in a fast-paced environment and managing multiple complex priorities simultaneously.
  • Education: Holding a Bachelor's degree in a relevant field.

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