Senior Associate Marketing Specialist

Make an impact with NTT DATA
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it's a place where you can grow, belong and thrive.

Your day at NTT DATA
The Senior Associate Marketing Specialist is a developing subject matter expert, responsible for supporting the coordination and management of all aspects of marketing.

This role participates in the development of marketing campaigns, targeted programs, internal and external communications, partner marketing, sales content and/or pipeline development activities.

What You'll Be Doing
Key Responsibilities:

• Assists with the coordination and execution of marketing campaigns.
• Works closely with the Marketing team to help with the development and execution of marketing activities in line with business objectives and revenue targets.
• Helps with the maintenance of the marketing activity calendar and supporting information.
• Helps the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements and metrics.
• Works closely with relevant stakeholders, to help with the tracking and measurement of the success of these demand generation programs.
• Assists the execution of programs such as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals.
• Helps with the delivery of content, tools and materials for internal and external communications.
• Participates in and assists with the facilitation of sales enablement activities that create alignment between sales, marketing and key partners.
• Collaborates with the Sales Enablement teams to ensure that sales enablement components feature prominently in all relevant communications.
• Helps with the coordination of programs that contribute to partners committing investment for incremental marketing activities or resources in the appropriate areas.
• Supports the development of marketing collateral that enable sales and generate interest, including contributing to bid and proposal content.
• Performs any other related task as required.

Knowledge and Attributes:

• Developing knowledge and understanding of all relevant industry standards.
• Developing knowledge and understanding of best practices for marketing.
• Excellent written and verbal communication skills.
• Excellent ability to interact with a variety of internal team members at different levels in the organization.
• Demonstrates good understanding of the features and benefit of the company's products and services.
• Developing understanding how databases are utilized in effective marketing.
• Ability to articulate company's value proposition.
• Ability to work with and manage many projects within the required deadlines.
• Awareness of data privacy and compliance as they relate to marketing activities.
• Developing knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations.
• Developing understanding of conversion rate optimization (CRO) principles and tools to improve website and landing page conversions.

Academic Qualifications and Certifications:

• Bachelor's degree or equivalent in Marketing Management or related field.

Required Experience:

• Moderate level of experience with a solid background in all aspects of marketing.
• Moderate level of work experience as a Marketing Specialist.
• Moderate level of experience with marketing service delivery software.
• Moderate level of experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365.

Workplace type:
On-site Working

About NTT DATA
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.

Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.