Trade Marketing Specialist

24 hours ago


Bangkok, Bangkok, Thailand Brown-Forman Thailand, L.L.C. Full time

What You Can Expect

  • Responsible for the Trade Marketing budget across all brand portfolios and channels
  • Manage key agency partners' deliverables within a specific budget
  • Develop a program brief and evaluate post-program performance
  • Coordination of any frequent/ad-hoc requests

What You Bring to the Table

  • Translate key Brand Strategy & Initiatives into field sales priorities and customer/ channel plans
  • Understand channel and retail segmentation to define the performance drivers
  • Identify key customer & channel opportunities to build brand awareness, trial & penetration - through trade promotions, trade visibility, GWP/ VAPs, etc
  • Manage & coordinate merchandising material and provision for the sales team implementation
  • Assist in Customer review & new listing presentations, including planogram & visibility business cases
  • Build strong working relationships with the National Sales Manager, Channel Managers, Supply Chain, distribution partners, and promotional agencies promptly

What Makes You Unique

  • Minimum 2-5 years of marketing or relevant experience
  • Strong communication skills, detail-oriented person
  • Proven track record of successfully delivering brand growth in a highly competitive environment


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