Trade Marketing Specialist
24 hours ago
What You Can Expect
- Responsible for the Trade Marketing budget across all brand portfolios and channels
- Manage key agency partners' deliverables within a specific budget
- Develop a program brief and evaluate post-program performance
- Coordination of any frequent/ad-hoc requests
What You Bring to the Table
- Translate key Brand Strategy & Initiatives into field sales priorities and customer/ channel plans
- Understand channel and retail segmentation to define the performance drivers
- Identify key customer & channel opportunities to build brand awareness, trial & penetration - through trade promotions, trade visibility, GWP/ VAPs, etc
- Manage & coordinate merchandising material and provision for the sales team implementation
- Assist in Customer review & new listing presentations, including planogram & visibility business cases
- Build strong working relationships with the National Sales Manager, Channel Managers, Supply Chain, distribution partners, and promotional agencies promptly
What Makes You Unique
- Minimum 2-5 years of marketing or relevant experience
- Strong communication skills, detail-oriented person
- Proven track record of successfully delivering brand growth in a highly competitive environment
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