Assistant Marketing Manager

2 days ago

Watthana, Bangkok, Thailand EURO CREATIONS PUBLIC COMPANY LIMITED Full time

The Assistant Marketing Manager – Brand and Digital Activation plays a key role in developing and executing integrated marketing strategies across brand, retail, and digital platforms. This role focuses on luxury brand storytelling, showroom traffic generation, and digital campaign performance, while ensuring brand alignment and visibility across Euro Creations' touchpoints.

Key Responsibilities:

1. Brand Activation / Events / Campaigns / Communication / PR


• Manage and execute brand activations, launches, and seasonal campaigns


• Localize global brand concepts to suit the Thai market, ensuring consistency in tone, messaging, and visual language


• Collaborate with PR agencies and media partners to enhance brand exposure through targeted press, influencer campaigns, and editorial placements


• Monitor and report performance of brand campaigns, gathering insights for future planning

2. Digital Marketing: SEO / SMM / SEM / My Business


• Lead and optimize digital performance marketing (Google Ads, Meta Ads, My Business SEO strategy content and performance)


• Analyze campaign data and adjust strategies based on KPIs such as CTR, CPC, engagement rate, and conversions

3. Euro Creations Retail Branding Campaigns


• Support and manage retail-focused branding campaigns that represent the Euro Creations lifestyle philosophy


• Coordinate visual merchandising and promotional messaging across showrooms and online.


• Align campaign themes with business goals, product launches, and seasonal activities


• Collaborate with retail, sales, and operations teams to ensure smooth execution and brand experience at the point of sale

Qualifications:


• Bachelor's degree in Marketing, Communications, or a related field.


• 3–5 years of experience in brand, retail, or digital marketing (luxury/lifestyle/home design industry preferred).


• Strong understanding of integrated marketing, digital channels, and brand communications.


• Proficiency in performance marketing tools (Google Analytics, Ads Manager, Meta Suite, SEO tools)


• Creative thinker with strong project management and execution skills.


• Excellent written and spoken communication in Thai and English.


• Passion for design, luxury lifestyle, or home living brands is a plus.

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