Marketing Executive

2 weeks ago

Watthana, Bangkok, Thailand CETA Worldwide Education Co.,Ltd. Full time

We are looking for a creative and motivated Marketing Executive to join our team. This role focuses on strengthening our brand, creating engaging communication for both parents and students, producing high-quality content, supporting key events, and promoting campaigns across online and offline channels.

You will play a key role in shaping how our brand is presented and how our messages connect with our audience.

Key Responsibilities

Branding

  • Maintain and strengthen the company's brand identity across all platforms.
  • Develop brand-aligned messaging, visual concepts, and campaign themes.
  • Ensure communication tone and style are consistent across all materials.

Communication

  • Craft clear, warm, and professional communication for parents, students, and partners.
  • Prepare communication materials for events, email campaigns, newsletters, and announcements.
  • Align messaging with counsellor, BD, and management teams.

Content Creation

  • Produce high-quality content for social media, website, print materials, and marketing campaigns.
  • Write captions, long-form content, scripts, and storytelling pieces for both parents and students.
  • Plan and manage monthly content calendars.

Social Media Management

  • Manage day-to-day social media posting, engagement, and community interactions.
  • Track analytics and optimize content based on performance.
  • Stay updated with trends to enhance engagement and brand visibility.

Campaign Promotion — Online & Offline

  • Plan and execute marketing campaigns across digital platforms and offline channels.
  • Coordinate with design, sales, and event teams to ensure consistent campaign delivery.
  • Support promotional activities such as posters, brochures, ads, partnerships, and on-site activations.

Event Coordinator

  • Assist in marketing activities for fairs, workshops, and special events.
  • Prepare promotional materials and pre-event communication.
  • Support on-site operations: registration, media capture, live updates, and guest coordination.
Qualifications
  • Bachelor's degree in Marketing, Communication, Media, Business, or a related field.
  • 1–3 years of experience in marketing, branding, content creation, social media management, or event coordination (fresh graduates with strong portfolios are welcome).
  • Fluent in Thai and good command in English
  • Strong understanding of branding, digital communication, and content strategy.
  • Ability to generate creative ideas for campaigns, content themes, brand storytelling, and engaging content for both parents and students.
  • Proficiency in social media platforms (Facebook, IG, TikTok, YouTube, LinkedIn).
  • Knowledge of design tools (Canva, Adobe, Capcut or similar)
  • Strong organizational skills with the ability to manage multiple tasks and timelines.
  • Creative mindset with attention to detail and consistency.
  • Positive attitude, team player & willingness to learn.

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