SEO Specialist

2 weeks ago

Pathum Wan Bangkok City, Thailand RAVIPA Full time

Key Responsibilities

SEO & Strategy

  • Conduct keyword research to identify high-impact opportunities aligned with brand and business goals
  • Develop SEO-driven content plans (blog, landing pages, product content, evergreen articles)
  • Map keywords to search intent (informational, commercial, transactional)
  • Prioritize SEO initiatives based on impact, trends, and seasonal opportunities

Content Creation & On-Page Optimization

  • Write and optimize search-optimized blog and website content, and collaborate with the Content team where applicable
  • Optimize on-page SEO elements (titles, meta descriptions, headers, internal links, image alt text)
  • Edit and improve existing content to enhance SEO performance and readability
  • Ensure content is informative, valuable, and user-focused—not keyword-stuffed
  • Collaborate with designers and marketing teams for visual and campaign content

Off-Site SEO & Authority Building

  • Support off-site SEO initiatives, including backlink acquisition, brand mentions, and PR collaboration
  • Coordinate with Marketing, PR, and Partnerships teams to secure high-quality, relevant links
  • Monitor backlink profile health and identify risks or opportunities
  • Help strengthen overall domain authority and brand credibilityPerformance & Analytics
  • Track SEO and content performance using tools such as Google Analytics, Google Search Console, and SEO platforms
  • Monitor organic rankings, traffic, CTR, and conversion trends
  • Analyze results and recommend improvements based on data and trends
  • Support A/B testing for headlines, meta titles, and content structure

Collaboration & Brand Alignment

  • Work closely with Marketing, E-commerce, Creative teams, and PR teams
  • Align content with campaigns, product launches, and seasonal priorities
  • Maintain consistent brand voice across all SEO content

Qualifications

  • 2–4 years of experience in SEO and content writing (agency or in-house)
  • Strong understanding of SEO fundamentals and search intent
  • Excellent writing and editing skills both English and Thai
  • Experience with keyword research and SEO tools (e.g. Ahrefs, SEMrush, or similar)
  • Basic knowledge of CMS platforms (Shopify, WordPress, or similar)
  • Data-driven mindset with attention to detail
  • Experience supporting off-site SEO, backlinks, or PR-related SEO work

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