SEO Specialist

About Motorist

Motorist is a fast-growing automotive technology company headquartered in Singapore, with operations across Southeast Asia. Our digital platforms empower car owners with data-driven tools, content, and services to make smarter vehicle decisions. As we continue to grow Motorist Thailand, we are strengthening our organic and content capabilities to build sustainable, long-term traffic and brand visibility.

Role Overview

We are looking for a highly motivated SEO Specialist (Thailand) to strengthen our digital presence and drive organic traffic across our platforms.

This is a working-level, hands-on role reporting to a Marketing Manager. The ideal candidate understands how search engines work, keeps up with SEO trends, and is passionate about improving rankings, visibility, and content performance — especially within the Thailand-localised search landscape.

The role requires close collaboration with regional teams, and therefore strong written and conversational English skills are essential.

Content & On-Page SEO

• Write clear, engaging, and SEO-friendly articles, blog posts, and landing pages

• Ensure all content aligns with brand voice, user intent, and marketing objectives

• Optimise on-page SEO elements including meta tags, headings, content structure, internal linking, and user experience

• Update and refresh existing content regularly to maintain or improve search rankings

• Maintain a content calendar and meet publishing deadlines

Keyword Research & Strategy

• Conduct keyword research focused on Thailand search behaviour using tools such as Google Keyword Planner, Ahrefs, SEMrush, Moz, or similar

• Apply keyword clustering and topic modelling to identify ranking opportunities

• Track competitor SEO strategies and benchmark performance

Technical & Off-Page SEO

• Perform technical SEO audits to identify issues related to site performance, indexing, crawlability, schema, and Core Web Vitals

• Support implementation of fixes in collaboration with developers or platform teams

• Develop and support off-page SEO initiatives, including link building and basic digital PR

• Manage and optimise local SEO efforts, including Google Business Profile

Performance Tracking & Reporting

• Monitor organic traffic, keyword rankings, and SEO health via Google Analytics, Google Search Console, and other analytics platforms

• Prepare weekly and monthly SEO performance reports with actionable insights

AI & SEO Innovation

• Use AI tools (e.g. ChatGPT, Gemini, Claude, Jasper, SurferSEO, Frase) to assist with content ideation, outlines, optimisation, and speed of production

• Apply AI-assisted SERP analysis, content gap analysis, and optimisation workflows

• Support implementation of AI-generated or AI-assisted content aligned with SEO best practices

Key Skills

• On-page & off-page SEO

• Technical SEO fundamentals

• Keyword research, clustering & topic modelling

• Content optimisation & SEO writing

• Link building & local SEO

• Data analysis, reporting & insights

• AI-assisted SEO workflows

• Diploma or Degree in Marketing, Communications, IT, or related fields

• 1–3 years of SEO or digital marketing experience (fresh graduates with strong practical skills are welcome)

• Fluent in written and conversational English (required for collaboration with regional and HQ teams)

• Strong understanding of SEO best practices and Google ranking factors

• Experience using SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, or similar

• Familiar with Google Analytics, Google Search Console, and Google Tag Manager

• Basic understanding of HTML, CSS, or CMS platforms (e.g. WordPress, Shopify) is an advantage

• Ability to work with Thai-language content (reading required; writing preferred)

• Detail-oriented, analytical, and execution-focused

• Good communication skills and ability to work well in a team