Product Owner

1 week ago


Chatuchak, Bangkok, Thailand BTS GROUP HOLDINGS PUBLIC COMPANY LIMITED Full time ฿900,000 - ฿1,200,000 per year

Responsibilities :

  1. Product Vision & Value Proposition


• Define the app's value proposition and customer promise (e.g., convenience, exclusivity, rewards, social hub).


• Shape the roadmap based on customer insight and business impact, not just technical features.


• Drive strategy for the Owl currency -- its positioning, reward rules, and use cases across Golf, Sports, Hotel and F&B.

  1. Business Performance & Optimization


• Monitor key metrics : user growth, engagement, wallet activity and revenue contribution.


• Conduct regular performance reviews with BUs and marketing to identify growth levers.


• Design and test initiatives to increase adoption, cross - sell, and loyalty redemption.

  1. Coordination & Governance


• Act as the interface between vendor and business units, ensuring requirements align with commercial goals.


• Validate feature releases and ensure they deliver measurable business outcomes.


• Maintain high - level oversight of timelines, launch readiness and post - launch improvements.

  1. Stakeholder Engagement


• Partner with Marketing to drive awareness, onboarding and retention campaigns.


• Work with Finance on loyalty accounting, pricing and ROI tracking.


• Report progress and performance dashboards to CEO Office / Owl Club management.

Qualifications :


• Minimum 5 years' experience in digital business, loyalty or customer experience strategy


• Strong understanding of app - based ecosystems, user funnels and data - driven marketing


• Excellent analytical and communication skills ; able to bridge commercial and digital teams


• Entrepreneurial mindset with ability to balance long-term vision and quick - win delivery


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