SEO & Content Marketing

Job Description:

Strategic Planning & Organic Growth Strategy

• Develop comprehensive SEO and content marketing strategies aligned with business objectives and product priorities
• Define organic channel targets, KPIs, and success metrics for traffic, rankings, and lead generation
• Create quarterly and annual roadmaps for SEO initiatives, content programs, and technical improvements
• Identify strategic opportunities for organic growth based on market analysis, competitive research, and business goals
• Develop investment cases for SEO tools, content resources, and technical improvements
• Present organic channel strategies and performance to senior leadership and stakeholders

Team Leadership & Development

• Lead, mentor, and develop SEO team (1 person) and content marketing specialists across product domains
• Lead any task related to web revamp / web development when needed
• Assign task responsibilities and manage workload distribution across all related functional
• Conduct performance reviews, set individual goals, and create professional development plans
• Foster collaborative team culture focused on knowledge sharing and continuous improvement
• Provide technical training and guidance on advanced SEO techniques and content strategies
• Build team capabilities in emerging organic marketing techniques and platform updates

Enterprise SEO Management & Technical Leadership

• Oversee technical SEO infrastructure across all product domains and website properties
• Lead large-scale technical SEO initiatives including site migrations, architecture improvements, and platform upgrades
• Develop and enforce SEO best practices, guidelines, and quality standards across the organization
• Coordinate with IT and development teams on technical implementations and website improvements
• Monitor algorithm updates and adjust strategies to maintain and improve organic visibility
• Implement advanced SEO tactics including programmatic SEO, structured data strategies, and entity optimization

Content Strategy & Editorial Leadership

• Define overarching content strategy framework aligned with customer journey stages and business priorities
• Establish content quality standards, editorial guidelines, and brand voice for organic channels
• Oversee content calendar planning across all product domains ensuring balanced coverage and strategic alignment
• Develop content frameworks for different funnel stages (awareness, consideration, decision)
• Lead content innovation initiatives including interactive tools, calculators, comparison guides, and multimedia content
• Ensure content accessibility, inclusivity, and compliance with financial services regulations

Agency & Vendor Management

• Manage relationships with SEO agencies, content production partners, and specialized vendors
• Negotiate contracts, scopes of work, and performance expectations with external partners
• Evaluate agency performance and make strategic decisions about agency composition and capabilities
• Coordinate multiple agency workstreams ensuring alignment and efficient collaboration
• Manage combined agency and vendor budgets (typically $100K-300K annually)
• Identify needs for specialized expertise and onboard new vendors as required

Performance Analysis & Strategic Reporting

• Analyze organic channel performance across all domains, identifying trends, insights, and optimization opportunities
• Create executive-level reports and presentations on organic marketing performance and ROI
• Develop attribution models for organic channel contribution to pipeline and revenue
• Conduct deep-dive analyses on algorithm updates, traffic changes, and competitive movements
• Forecast organic traffic and lead generation based on historical data and planned initiatives
• Implement advanced analytics including cohort analysis, customer lifetime value tracking, and multi-touch attribution

Cross-Functional Leadership & Collaboration

• Partner with Performance Marketing and social team to align paid and organic strategies and avoid cannibalization
• Collaborate with Product teams to influence website roadmap and ensure SEO considerations in product development
• Work with CRM teams to track organic lead quality and optimize for high-value conversions
• Coordinate with Brand, Product, Legal and Compliance teams on content approval process to ensure all content meets regulatory requirements
• Influence IT and Development priorities to secure resources for technical SEO improvements

Competitive Intelligence & Market Research

• Conduct comprehensive competitive SEO analysis across product categories
• Monitor industry trends, search behavior changes, and emerging organic channels
• Identify competitive threats and opportunities in organic search landscape
• Benchmark organic performance against industry leaders and direct competitors
• Research and test emerging organic channels (voice search, AI search, video search)
• Share competitive insights with broader marketing team and leadership

Link Building & Digital Authority Strategy

• Develop comprehensive link building and digital PR strategies to build domain authority
• Create thought leadership programs that attract natural backlinks and industry recognition
• Build partnerships with industry associations, publications, and authoritative websites
• Oversee outreach campaigns for high-value link acquisition opportunities
• Monitor and protect brand reputation through proactive online presence management
• Develop strategies for earning links from government, educational, and financial authority sites

Innovation & Testing Programs

• Establish structured testing frameworks for SEO experiments and content variations
• Test emerging technologies including AI content tools, voice optimization, and visual search
• Pilot new content formats and distribution channels
• Implement programmatic SEO approaches for scale opportunities
• Test and adopt new SEO tools and technologies to improve efficiency and results
• Document and share learnings from testing programs across organization

Budget Management & Resource Allocation

• Manage organic marketing budget including agency fees, tools, content production, and technical resources
• Allocate resources across product domains based on strategic priorities and ROI potential
• Make investment decisions on SEO tools, content technologies, and specialized services
• Track budget utilization and optimize spending for maximum efficiency
• Develop business cases for budget increases or strategic investments
• Report on organic marketing ROI and cost per acquisition metrics

Qualifications & Requirements:

Education & Experience

• Bachelor's degree in Marketing, Communications, or related field
• 5 years of progressive SEO and content marketing experience with at least 2 years in management role
• Proven track record of building and scaling organic marketing programs
• Experience managing teams and developing marketing talent
• Previous experience in financial services, fintech, or highly regulated industries strongly preferred
• Demonstrated success driving significant organic traffic growth and lead generation at scale

Technical Skills

• Expert-level proficiency in enterprise SEO tools and platforms (Google Search Console, SEMrush, Ahrefs)
• Advanced knowledge of Google Analytics 4, including custom reporting, advanced segments, and attribution modelling
• Strong understanding of technical SEO including JavaScript SEO, mobile-first indexing, and Core Web Vitals
• Experience with enterprise CMS platforms and content workflow management systems
• Working knowledge of HTML, CSS, JavaScript, and API integrations
• Understanding of machine learning applications in SEO and content optimization

Core Competencies

• Strategic thinking with ability to connect organic initiatives to business outcomes
• Strong leadership and people management skills with proven ability to build high-performing teams
• Excellent stakeholder management and executive communication abilities
• Data-driven decision making with strong analytical and problem-solving capabilities
• Deep understanding of search engine algorithms, ranking factors, and SEO best practices
• Expertise in content strategy, editorial planning, and content performance optimization
• Strong project management skills with ability to coordinate complex, multi-workstream initiatives
• Knowledge of financial services regulations, compliance requirements, and industry best practices

Personal Attributes

• Strategic leader who balances big-picture thinking with hands-on execution
• Collaborative partner who builds strong relationships across functions
• Innovative mindset with enthusiasm for testing new approaches and technologies
• Results-driven with strong accountability for team and channel performance
• Excellent communicator and presentation skills who can translate technical concepts for non-technical audiences
• Adaptable and resilient in face of algorithm changes and market shifts
• Passionate about organic marketing, staying current with industry developments
• Professional presence suitable for executive-level presentations and external partnerships