Marketing Executive

1 week ago

Watthana, Bangkok, Thailand 1 OAK Thailand Co.,Ltd Full time

Job Purpose

The Marketing Executive is responsible for planning, creating, and executing marketing activities across all business units including Real Estate, Hotel, and F&B.

This role combines creative and strategic skills — covering graphic design, content creation, social media management, and KOL collaboration — to strengthen brand image, drive customer engagement, and support sales objectives.


Key Responsibilities

1. Marketing Planning & Coordination

  • Support the development and implementation of marketing campaigns across all business units.
  • Ensure brand alignment and consistency across marketing materials and communication channels.
  • Coordinate with internal teams and external partners to deliver marketing projects on time.

2. Graphic Design & Visual Communication

  • Design and produce marketing materials including social media artwork, campaign visuals, posters, packaging, and digital ads.
  • Maintain brand identity and ensure all visuals are aligned with brand guidelines.
  • Work closely with printers, agencies, and suppliers to ensure production quality.

3. Content Creation & Copywriting

  • Develop and edit marketing content for digital and offline platforms (social media, websites, press releases, advertisements).
  • Create compelling storytelling and copy tailored to target audiences for each business unit.
  • Collaborate with the design and social media teams to produce engaging campaigns.

4. Social Media Management

  • Plan and manage social media content calendars for all brands.
  • Execute posting schedules, monitor engagement, and respond to customer interactions.
  • Analyze performance metrics and optimize content to improve reach and engagement.

5. KOL / Influencer Management

  • Identify, contact, and coordinate with suitable KOLs and influencers for brand campaigns.
  • Negotiate collaboration terms, manage content approval, and evaluate campaign results.
  • Build and maintain a database of influencers and partnership records for future campaigns.

Qualifications

  • Bachelor's Degree in Marketing, Communications, Design, or related field.
  • 2–4 years of experience in marketing, preferably in mixed industries (Real Estate, Hospitality, or F&B).
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.).
  • Strong copywriting and content editing skills (English & Thai).
  • Knowledge of social media trends, content analytics, and influencer marketing.
  • Creative mindset, good communication skills, and ability to manage multiple projects simultaneously.

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