Affiliate Campaign Marketing

2 weeks ago

Bangkok, Bangkok, Thailand Shopee Full time ฿600,000 - ฿1,200,000 per year

Department Marketing

LevelEntry Level

LocationThailand - Bangkok

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

The Shopee Affiliate team is responsible for growing the Affiliate program primarily through Social Media channels (Facebook, YouTube, and Instagram). The team achieves this by designing various campaigns and activities for affiliate partners, working closely with the Creator management and other Marketing and Business Development teams to drive the overall growth of the Shopee platform.

Job Description:

  • Drive the growth of Affiliate marketing in Shopee, focusing on Creator growth
  • Develop and execute targeted paid social media advertising campaigns (TikTok, YouTube, IG) focused on maximizing affiliate traffic volume
  • Define, implement and execute affiliate growth projects for the Shopee's KOL Affiliates
  • Maintain and manage project timelines, expectations, tasks and resources
  • Conduct deep-dive analysis and understanding of the KOL landscape, performance trend, set targets and plan effective solutions and strategies for program growth
  • Utilize various data pools and metrics in daily operations to create dashboard and provide insights and performance reporting of projects to facilitate decision making
  • Responsible for monitoring and driving project KPIs to targets
  • Coordinate and roll-out project with key stakeholders, not limited to KOL Core Team, KOL Lead KAM, KOL KAM, and cross-team stakeholders
  • Contribute to the development of overall business strategy and long-term goals
  • Play a part in cross-functional projects as necessary

Requirements:

  • +2 years of work experience, a plus if worked in project management role prior
  • Structured, able to plan end-to-end execution of initiatives, see through implementation of the initiative, as well as assess initiative effectiveness
  • Logical thinking and able to work in a fast-pace working environment under tight deadline
  • Solid knowledge and understanding of affiliate program and product management is a plus
  • Excellence in using Microsoft Office Excel / Google Sheet
  • Have creative thinking with strong analytical skills and problem-solving
  • Strong communication, interpersonal and problem-solving skills

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