Marketing Campaign Specialist

7 days ago

Bangkok, Bangkok, Thailand FazWaz Full time

The
Marketing Campaign Specialist
will play a key role in managing end-to-end project marketing campaigns at FazWaz. This includes shaping the marketing strategy, driving execution across digital channels, and delivering insightful reporting to measure success. The role requires a balance of analytical thinking and creative content development, with a deep understanding of digital marketing, consumer behavior, and property trends in Thailand.

As a core member of the marketing team, you will work closely with sales, creative, and account managers, to ensure campaigns are driving positive marketing ROI.

Key Responsibilities:
Project Marketing & Strategy (40%)

  • Lead end-to-end marketing strategies for assigned property projects.
  • Collaborate with internal teams and developers to create go-to-market campaigns.
  • Align campaigns with project goals, target audience insights, and market positioning.

Content & Consumer Marketing (40%)

  • Develop creative content ideas, such as social media, brochures, landing pages, email newsletters and storytelling that resonate with Thai property buyers.
  • Monitor market trends and adapt messaging to consumer behavior.

Digital Marketing Execution (20%)

  • Plan, launch, and optimize campaigns on Meta.
  • Track key KPIs (CPL, CPA, CTR, ROI) and provide actionable insights.
  • Identify new opportunities and trends to improve campaign performance.

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