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Digital Marketing Specialist

3 weeks ago

Bangkok, Bangkok, Thailand Erawan Creative Services Co., LTD. Full time

Job Title:
 Digital Marketing Specialist (Partnership)

Type of employment:
Full Time

Experience Level:
 Intermediate Level (4-5 years)

Start rate salary:
 70,000+ (Based on experience and qualifications)

Location:
Bangkok, Thailand

Working Hours:
Monday - Friday, hours, 100% onsite

About Erawan Creative Services

Erawan Creative Services is a dynamic company specializing in 
customer and marketing services
 for our valued client. Our mission is 
to deliver innovative marketing strategies
, 
drive business growth, and create impactful partnerships
 that enhance brand visibility.

Role Overview:

The
Digital Marketing Specialist (Partnership)
 is responsible for designing and executing a strategic 
marketing partnership plan
 to enhance brand visibility, engagement, and business growth. This role involves 
researching, initiating, and maintaining collaborations
 with 
Media Buy, Influencers, Agencies, Gamification platforms, Ad Networks, Presenters/Celebrities, Podcasts,
 and other relevant partners. The specialist will 
manage end-to-end partnership operations, including finance, legal, and strategic analysis,
 while overseeing one junior member to ensure the efficient execution of all tasks.

Key Responsibilities:

1. Partnership Strategy & Business Expansion

  • Develop and execute a comprehensive marketing partnership strategy aligned with business growth objectives.
  • Research and identify new potential partners (Agency, Media Buy, Influencers, Ad Network, Gamification, Podcast) while maintaining strong relationships with existing partners.
  • Communicate and negotiate effectively with potential and current partners to secure beneficial collaborations.
  • Seek new projects, campaigns, channels, and emerging trends/technology to enhance business opportunities.
  • Continuously research and monitor competitors' partnership strategies to re-strategize and maintain a competitive edge.

2. Campaign Planning & Content Creation

  • Brainstorm, analyze, and develop marketing projects/campaigns to make effective strategic decisions.
  • Create, plan, and implement marketing content, including briefing AW/Video materials, proposals for collaboration projects, and social media planning.
  • Collaborate with internal teams (Content Creation, Motion, Design, Online Community, and related) to ensure cohesive messaging and branding.

3. Operational Management & Process Coordination

  • Operate 3rd party (Media Buy, Agency, Influencer, and related) projects from 
    start to end
    , ensuring smooth execution and timely delivery.
  • Manage the related finance (payment/accounting), legal (contracts, NDAs, MOUs, required documents), and administrative processes.
  • Coordinate and collaborate with internal teams and external parties to drive project success.
  • Handle other assigned tasks relevant to the marketing partnership strategy.

4. Performance Analysis & Cost Efficiency

  • Analyze and track the performance of campaigns and partnerships, providing data-driven insights for continuous improvement.
  • Develop and maintain comprehensive reports on campaign effectiveness, ROI, and cost-efficiency.
  • Re-strategize 3rd party projects based on performance analysis and competitor monitoring.
  • Responsible for achieving, developing, and optimizing 
    KPIs and cost-efficiency
     for partnership initiatives.

5. Leadership & Team Management

  • Lead, mentor, and develop the junior member to ensure effective task execution and professional growth.
  • Set clear goals, provide constructive feedback, and conduct regular performance reviews.
  • Foster a collaborative team environment to drive creativity and strategic thinking.
  • *Other related tasks due to assigned further

Requirements:

  • Experience:
     Minimum 4-5 years in 
    Digital Marketing, Partnership Strategy, Media Buy, Influencer Marketing, or Business Development.
  • Expertise:
     Proven experience with 
    partnership operations
     from start to end, including negotiation, campaign management, and strategic analysis.
  • Analytical Skills:
     Strong ability to 
    analyze, track, and report
     campaign performance, with experience in 
    cost-efficiency optimization.
  • Communication & Negotiation:
     Excellent communication and negotiation skills to build and maintain strategic partnerships.
  • Leadership Skills:
     Experience in leading and mentoring junior team members.
  • Creativity & Strategic Thinking:
     Ability to 
    brainstorm, develop, and implement
     innovative partnership strategies.
  • Education:
     Bachelor's degree in 
    Marketing, Business Administration, Communications,
     or a related field.
  • Preferred:
     Previous experience in 
    partnership/agency/influencer collaboration
     is strongly preferred especially in financial industry and advertising agencies

Recruitment Process :

  • HR Screen Interview
  • 1st Interview with Line Manager(s)
  • 1-week Assignment
  • Final Interview

Benefits:

  • All work-related equipment provided
  • Social Security
  • Group Insurance after 6 months of employment.
  • Annual Health Check Up.
  • Annual Performance Review with 1-1 Feedback
  • Professional Development and Training Opportunities
  • Quarterly Team Activities and Annual Company Activity
  • Daily Breakfast and Friday Snacks
  • International Working Environment