Strategic Performance Marketing Manager

Strategic Performance Marketing Manager & Client Growth Consultant - Thai [Remote]

Location: 100% Remote (Thailand-based)

Entry Compensation: 80, ,000+ THB/Month

About Northstar:

Northstar is one of Thailand's leading performance marketing partners for ambitious SME founders. Our mission is to be the strategic growth engine for the businesses that are building the future of the Thai economy.

Our philosophy is different. We operate on a principle of high integrity and radical accountability, which has earned us one of the highest client retention rates in the country. We have built our company around a system designed for Calm—the absence of the chaos, politics, and burnout that define so many traditional business environments. This includes the freedom of fully remote work, a logical extension of our high-trust, high-accountability culture.

The Opportunity: A Path to Mastery

This is not a typical account management nor a digital marketing job. It is a unique, hybrid role for someone who wants to master the intersection of business and marketing. We are looking for a true business partner who understands that marketing is a tool for a single purpose: to make our clients demonstrably more profitable.

You will be the primary strategic leader for a portfolio of clients. Your responsibility is to architect their growth plan, lead the partnership, and own the marketing performance that drives their success. This is a role for a professional who is tired of simply servicing accounts or executing tactical tasks and is ready to take on the responsibility of driving real commercial results.

You will learn from our proven, data-driven playbooks and work alongside a peer group of high-caliber, cutting-edge marketers. It is a demanding role, but it offers an unparalleled opportunity to do deep, meaningful work.

What You Will Actually Do:

1. Strategic Planning & Goal Setting:

Your first and most important job is to do the deep, analytical work to ensure we have a winning plan. You will:

• Conduct deep audits of clients' businesses, analyzing their financials (P&L) and past marketing to find the truth.
• Identify the single "profit anchor" product with the highest potential for profitable growth.
• Architect a commercially viable promotional and offer strategy.
• Set realistic, win-win profit goals that the client fully understands and commits to.

2. Client Consulting & Performance Management:

Once the strategy is set, you become the client's primary strategic consultant and the hands-on manager of their success. You will:

• Build a strong, collaborative partnership, leading the client with confidence and educating them on our process.
• Be responsible for the daily tactical optimization of live campaigns—analyzing data and making budget allocation decisions to steer performance towards our shared goals.
• Overseeing the work quality and collaborating with our creative department to ensure our ads are hitting profit targets
• Act as the firm but professional leader of the partnership, using data to have business-level conversations and protecting the team from chaotic changes that would put the client's profit goals at risk.

The Profile We Are Looking For:

We are not hiring for a specific resume; we are hiring for a specific archetype. A lot of the specific marketing tactics and strategies will be provided through our proven playbooks; what you must bring are the foundational traits required to lead clients and drive results. The ideal candidate must possess:

• A Strong Drive for Mastery & Impact: An intrinsic, relentless hunger to be great at something that produces a tangible, measurable result.
• Foundational Business & Marketing Acumen: An intuitive grasp of core business concepts like a P&L statement and profit margins, as well as the mechanics of a marketing funnel (ROAS, Ad Spend, Conversion Rates).
• Professional Maturity & Confident Leadership: The natural emotional strength and confidence to lead direct, eye-to-eye conversations with business owners without being intimidated.
• Flawless Self-Management & Proactive Planning Skills: A deep-seated respect for quality and a personal system for managing your time and priorities effectively.
• Radical Coachability: A low-ego, high-growth mindset that sees direct feedback as a gift.
• Local Expert with a Global Mindset: Our strategic knowledge is world-class, but our execution is 100% for the Thai market. Therefore, native fluency in both speaking and writing Thai is a non-negotiable requirement. You must be able to think and strategize with a global perspective but communicate, negotiate, and lead clients with deep local and cultural understanding.

The Deal: Our Commitment to You

• Uncapped Earning Potential: We offer a transparent, merit-based compensation path. Your earnings are a direct reflection of your skill and the value you create, measured by the size and health of the client portfolio you manage.
• Radical Autonomy & Calm: The freedom of a 100% Remote work environment, built on a system designed to eliminate the chaos and burnout of traditional work environments. We protect your deep work time.
• Mastery & Direct Support: We provide you with cutting-edge best practices and playbooks to navigate all day-to-day work challenges. Our flat organizational structure means you have a direct line to leadership to help you remove roadblocks and accelerate your growth.
• A Path to True Ownership: While never offered upfront, a clear, multi-year path to our partnership program exists for proven, long-term leaders who consistently deliver results. We are transparent about this path because we are looking for future partners, not just employees.