Business Development and Marketing Project Manager
7 days ago
Position Summary:
The Business Development & Marketing Project Manager drives creative marketing initiatives and builds strategic business partnerships that expand Bangkok Post's reach and brand impact. This role blends creative thinking with structured execution - developing new marketing projects, managing partnerships, and coordinating cross-functional teams to bring fresh, engaging ideas to life.
Key Responsibilities:
Creative Project Development
· Lead the planning and execution of marketing and brand activation projects, from concept through delivery.
· Collaborate with internal teams to develop campaigns, events, and other creative formats that enhance audience engagement.
· Ensure all projects align with brand strategy and deliver measurable results.
Partnership & Business Growth
· Identify and approach potential partners across industries to create new business collaborations and co-branded initiatives.
· Negotiate partnership terms and maintain ongoing relationships that add long-term value.
· Explore and develop new revenue and visibility opportunities through strategic alliances.
Marketing Coordination & Execution
· Work closely with marketing, editorial, and design teams to ensure projects are well-integrated across all channels.
· Manage project budgets, timelines, and deliverables with efficiency and precision.
· Support the development of proposals and presentations for internal approval or external partners.
Performance & Reporting
· Track and evaluate outcomes of campaigns and partnerships to inform future initiatives.
· Provide insights and recommendations to management for continuous improvement.
Qualifications and Experience:
· Bachelor's degree in Business, Marketing, Communications, or a related field (MBA is a plus).
· –5 years of experience in marketing project management, business partnerships, or creative campaign development.
· Strong communication and presentation skills, with confidence in both Thai and English for professional settings.
· Demonstrated success in leading cross-functional projects or campaigns from concept to completion.
· Proven ability to build and maintain productive relationships with partners, sponsors, and internal stakeholders.
· Skilled in negotiation, project coordination, and managing multiple initiatives simultaneously.
· Strategic thinker with a creative approach to developing new opportunities and solving challenges.
· Organised, proactive, and comfortable working in a fast-moving, collaborative environment.
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