Sales(Programmatic & Other Retail Medias)
1 day ago
Key Responsibilities
1. Product & Platform Knowledge
- Understand our media asset (multiple retail channels e.g. Grocery, Specialty Store, Rental areas) and encourage programmatic solutions (DSP, SSP, Ad Exchange, audience targeting).
- Collaborate with internal teams to utilize retail data for effective media targeting.
- Work with Digital product/Platform, Creative, and Operations teams to ensure smooth campaign delivery.
2. Digital Media & Platform Sales (Consultative Selling)
- Sell Actmedia's digital screen inventory via both (1) Management Service and (2) Programmatic media packages to brands and agencies.
- Manage and grow key client relationships, ensuring upsell and cross-sell opportunities.
- Lead end-to-end sales cycle: identify, pitching, negotiation, closing, and after-sales service.
3. Market & Insights
- Stay updated on programmatic trends, digital OOH, media trend and shopper marketing.
- Promote product positioning while delivering client needs or market fits.
- Ability to simplify complex digital concepts for clients as well as pinpoint new opportunity to Marketing & Business Development team
Qualifications
- Bachelor's degree in any field
- 3–7 years' experience in media sales, digital advertising/agency, or retail media
- Knowledge of programmatic ecosystem (DSP, SSP, ad servers, RTB) strongly preferred. Understanding of retail & shopper marketing is a plus
- Strong communication, negotiation, and relationship-building skills (in Thai and English).
- Proactive, self-motivated, and comfortable working in both structured and autonomous environments.
- Adapt to Actmedia's work environment, which values initiative, flexibility, and a balance of modern and traditional Thai corporate practices.
- (Bonus) Analytical mindset with proficiency in Excel and reporting dashboards.
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