Senior Media Manager

Mission and Responsibilities:

• Strategic Media Planning & Communications Architecture :
• Lead annual/quarterly media strategy development, including consumer journeys, media architecture, and channel role mapping.
• Translate business and marketing objectives into actionable media strategies across brand-building and performance-driven campaigns.
• Develop integrated 360° plans combining ATL, Digital, Social, Search, Programmatic, Commerce Media, and KOL/Content elements.
• Build strong planning frameworks such as:
• Full-funnel strategy
• Always-On & Burst cycles
• Measurement architecture
• Segmentation & audience frameworks
• Ensure plans are insight-driven, data-informed, and culturally relevant for Thai consumers.
• Data-Driven Insights & Analytics :
• Use available data sources (Nielsen, GA4, Meta, TikTok, YouTube, LINE, , Waldo, platform analytics, Google Marketing Platform) to uncover insights.
• Conduct channel performance forecasting, budget allocation modelling, and scenario planning.
• Convert raw data into actionable strategic recommendations for clients.
• Track consumer, cultural, and platform trends and integrate them into planning.
• Integrated Channel Planning & Innovation :
• Demonstrate deep understanding of media channels including: TV, OOH, Digital Video, Social (Meta/TikTok/LINE), Search, Programmatic, CRM/1PD, Commerce, KOLs, Content, Sponsorship & Partnerships.
• Manage cross-channel planning to ensure consistency, synergy, and effective reach/impact.
• Identify new media opportunities, ad formats, partnerships, and innovations that elevate campaign effectiveness.
• Collaborate with Content/KOL teams to incorporate creator-led solutions into media strategy.
• Client Servicing & Account Leadership :
• Act as the primary planning lead for assigned clients, driving strategic direction and proactive recommendations.
• Build and maintain strong client relationships based on trust, expertise, and reliability.
• Lead annual planning, media reviews, post-campaign presentations, and category landscape reports.
• Provide clear, structured storytelling in all strategic documents and presentations.
• Align with client business KPIs and communicate how media plans ladder up to outcomes.
• Collaboration with Buying, Performance & Ad Ops Teams :
• Partner with buying teams to ensure accuracy in cost, inventory planning, and negotiations.
• Work with Ad Ops & performance teams to set KPI frameworks, ensure campaign setup quality, and monitor optimization.
• Coordinate cross-functional workflows: creative, content, data analysts, KOL teams, and partners.
• Ensure all plans are executable, optimized, and aligned with operational capabilities.
• Campaign Measurement, Reporting & Optimization :
• Establish measurement frameworks for campaigns: Reach, Frequency, Awareness Lift, CTR, CVR, CPM/CPV/CPE, ROAS, CPA, CPQL, etc.
• Review campaign performance regularly and provide actionable insights to improve efficiency and ROI.
• Lead post-campaign evaluations with clear learnings, strategic implications, and next steps.
• Continuously refine planning processes to drive better outcomes.
• Team Leadership & Capability Development :
• Manage, coach, and mentor Planners and Junior Planners.
• Support capability training in areas such as media fundamentals, data interpretation, platform knowledge, and storytelling.
• Drive internal planning excellence by sharing best practices and elevating quality standards.
• Maintain strong team morale, collaboration, and efficiency.

Requirements / Technical Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field. Postgraduate degree is a plus but not mandatory.
• 5–7 years experience in media planning or integrated communication planning, preferably within an agency environment.
• Technical Skills
• Media Planning Skills:
• Strong understanding of media foundations (Reach/Frequency, GRP, channel roles)
• Ability to build multi-channel budgeting frameworks
• Digital Skills:
• Meta Ads, TikTok Ads, YouTube & Google Ads, LINE for Business, DV360 / Programmatic tools
• Search Strategy, Commerce Media (Lazada/Shopee/TikTok Shop)
• Analytics & Tools:
• GA4, Nielsen / Ad Intel, , Semrush / Similarweb
• Excel modeling (budgeting, forecast), Data visualization tools (Google Data Studio/Looker)
• Soft Skills
• Presentation mastery & persuasive storytelling
• Leadership & people management
• Business acumen
• Project management & multi-tasking
• Strategic thinking with creative solution mindset
• Core Competencies
• Strategic Thinking, Analytical & Insight-Led
• Client Partnership
• Communication Excellence
• People Leadership
• Agility & Adaptability

Join Havas Thailand and lead the charge in shaping the future of media excellence in one of the region's leading advertising agencies