Media and Digital Manager

2 weeks ago

กรงเทพมหานคร, Thailand Colgate-Palmolive Full time

No Relocation Assistance Offered
153987 - Bangkok, Bangkok, Thailand

**JOB PURPOSE**

**I. ROLE & RESPONSIBILITIES**
- **
Develop and implement comprehensive full funnel media strategies to achieve brand objectives and business goals.**
- ** Responsible for executing media campaigns with Media Agency across all media touch points ( TV, OOH, search, Social Media, Influencer Marketing).**
- ** Lead paid search strategy by working with the Brand teams and media agency to execute search ad groups, improve ad copies, and discover new keywords to drive consideration.**
- ** Leverage insights and data from across consumer research/ business analytics / and data platforms to lead & challenging the media strategy.**
- ** Collaborate with brand teams to align strategic media plans with key stakeholders (management / regional teams) with timely and relevant data and insights.**
- ** Manage relationships with media agencies and vendors, negotiate contracts, and ensure optimal media placements.**
- ** Monitor campaign performance and optimize media budgets and allocate resources effectively to maximize reach and impact.**
- ** Stay up-to-date with industry trends, emerging media technologies, and best practices.**
- ** Continually test new media types and channels based on industry/ media trends**
- ** Share Colgate's big-hearted, courageous, uplifting, collaborative, can-do attitude and the positive attitude**

**II. SKILLS AND COMPETENCIES REQUIRED**
- **
Minimum 5+ years of proven experience working in digital, media planning, media communication, business experience in FMCG industries is a plus**
- ** A proven track record in developing and delivering hybrid online and offline media plans, media budget management, digital innovation strategies.**
- ** Strong knowledge media buying, tagging, and optimization across offline and online media channels such as TV, OOH, Facebook, Youtube, Tiktok, and Search**
- ** Experience working with Google Analytics, Facebook Ad Manager, Google Ads, Search, Google search console.**
- ** Strong leadership and communication skills, with the ability to work in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.**
- ** Excellent command of the English language and Thai language**

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

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