Senior Manager

Company Description

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market.

With over 2,400 outlets in 23 countries, Minor Food is one of the largest quick-service and casual dining restaurant chains in the Asia-Pacific region. We dedicate ourselves to diversifying and strengthening our portfolio of brands in order to increase our company's global presence. With a commitment to delivering customers unexceptional experiences with a 100% satisfaction rate and maximizing stakeholder values, we want to become a global leader in food service and restaurant operations.

To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture.

Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.

If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you

**Job Description**:
**Job Purpose**:
Lead and drive the organization’s media and digital marketing strategies, ensuring brand consistency, maximizing audience reach, and achieving measurable results in line with business objectives.

**Main Duties**:
Managing a team of media and digital marketing professionals, providing guidance and support to ensure the successful of marketing initiatives.
- Collaborating with brand teams to provide guidance in order to develop integrated marketing campaigns that effectively reach target audiences and drive desired outcomes.
- Overseeing the organization’s media planning and buying activities, including negotiating contracts, optimizing media budgets, and evaluating the performance of media campaigns.
- Analyzing market trends, consumer behaviour, and competitor activities to identify opportunities for improvement and growth.
- Monitoring and optimizing digital marketing campaigns to ensure media agencies are delivering desired results and meeting key performance indicators (KPIs).
- Analyzing data and metrics to measure the effectiveness of marketing efforts, identify areas for optimization, and make data-driven recommendations for future campaigns.
- Conducting regular performance analysis and reporting on the effectiveness of digital marketing efforts, providing insights and recommendations for improvement
- Staying up to date with the latest trends, technologies, best practices, and implementing innovative strategies to stay ahead of the competition.
- Managing relationships with external vendors, agencies, and partners to ensure the successful execution.

**Qualifications**:

- Strong understanding of media planning (offline & online), digital advertising, and marketing strategy
- Proven experience in a senior marketing or digital marketing role
- Knowledge of current marketing trends, tools, and technologies
- Leadership experience with track record of managing and developing a team.
- Excellent communication skills are a must combined with a disciplined experience background.
- Deep understanding in everything digital: social, mobile, and alike
- Innovation and ideas and working as part of a team are essential.
- Willing to learn quickly and adapt to the exciting challenges in working across different brands.
- Good professional judgement and confidence in dealing with external and internal stakeholders and different parties.
- Proficient in English