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Shopper Marketing Manager
2 weeks ago
Responsible to work cohesively with Marketing & Sales team on business plan development process (including new product launches and category projects) and then translate brand strategies and tactical plans into sales execution plans to achieve key business KPIs (net revenue / trade spend / gross margin and market share).
Responsible for leveraging instore execution arms (POSM, Premium promotional campaign, Nutrition advisor) to bring strategies to live.
Work closely with Sales team to drive business objectives through customer JBP, business review and category initiatives.
Perform analysis on brands and relevant categories, measure results against.
The experience we're looking for.
5-7 years of experience from FMCG company with solid background as Trade Marketing or Key Account Manager.
Leadership and interpersonal skill to work cohesively with cross functional organization including Sales, Marketing, Finance and Supply Chain.
Entrepreneurship mindset to pivot for the most optimal solution for consumer, customer and company.
Mid to long term career aspiration within Sales organization (Trade Marketing and Sales).
The skills for success.
Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.
What we offer.
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality.
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
**Job skills required**: Finance, eCommerce, Negotiation
