Manager, Communications Engagement

2 weeks ago

Thailand CPN Full time

**Job Purposes**:
Responsible for managing and implementing O2O marketing communications, including idea initiative and execution, impactful campaign, measurement & optimization to attract targeted audience effectively

**Key Roles and Responsibilities**:

- Monitor and manage the operations of marketing communications, including Communications planning with an initiative idea and execution, implementation, measurement & optimization to attract targeted audience effectively and appropriately
- Participate in analyzing data to set up the annual budget and business objective of O2O marketing communications to provide mutual understanding throughout the organization
- Create O2O activity to drive more experience and conversion
- Analyze communication activity, campaign, and media performance and adapt for improvement
- Collaborate with external vendors and agencies to ensure the effectiveness of work and meet Central Pattana’s requirements, deadlines, and budget
- Analyze performance reports analytically and provide suggestions and solutions to optimize a better conversion
- Identify trends and leverage opportunities within the industry through the use of social media and digital tools and channels

**Qualifications**:

- Bachelor's degree in Marketing or related fields
- Minimum 5 years’ experience in marketing communication, campaign marketing in social media & SEO platforms
- Proven success designing and executing marketing and communications strategies and campaigns
- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy
- Suggest and implement new features to develop brand awareness
- Proactive with a 'can-do' attitude and a strong focus on delivering results

**Additional Information**:

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