Head of Communications-thailand
2 weeks ago
Location:
**Thailand**
- Department: Corporate Management- Location: Thailand- Team and Role Introduction:
- You will help translate Lazada's strategic direction, priorities and impact into its positioning through a narrative-led and integrated communications (ie traditional, social, alternative engagement platforms, etc) approach that builds and shapes the company's reputation. This will be done in tandem with employees, media, business analysts, industry influencers and opinion leaders.**Responsibilities**:
- Lead the development of integrated communications plans, drive collaboration with cross-functional teams, inclusive of strategy, marketing, owned and paid channels, and beyond.
- Work closely with various business team leaders to develop cohesive integrated communications strategy that promotes and protects the brand and enhances its visibility. This includes managing issues with various BU leaders, planning activations and constructing reputational narratives that reflect Lazada's key group OKRs.
- Possess excellent relationships with key business and consumer media (on a speed-dial basis).
- Articulate and translate complex situations or policies into clear communicable materials and assets for internal and external audiences.
- Prioritize and manage incoming requests from external stakeholders, provide on-ground support and prepare business leaders for interaction with them. These may include but not limited to media
government stakeholders, peer companies, high-level speaking panels, associations/agencies, NGOs, top brands, sellers etc.- Build TH Comms team competencies - mentor team members and build bench strength to groom the next generation of leaders.
- Manage and solve complex, fast-moving and unexpected issues, crisis and communications challenges.
- Educate C-levels on role and function of Communications team in the bigger scheme of things, and how the team help achieve business goals collectively.
- Ensure allocated budget is spent appropriately on initiatives that matter and that can move the needle.
**Job Requirements**
- Degree in communications, business, marketing or equivalent.
- Minimum 15 years in a mix of roles handling corporate and consumer communications, with experience in integrated marketing communications and social-led PR.
- Possess native Thai language skills, and strong written/spoken English language skills.
- Proven track record in developing high-impact, original, refreshing, fun and executable activations.
- Possess organizational skills and time management to drive multiple projects simultaneously.
- Ability to develop thought leadership analyst/influencer/opinion leaders network.
- Experience in driving nationwide projects, and navigating through a matrix structure in a culturally diverse environment.
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