Area Sales Executive
2 weeks ago
**Job Title**: Area Sales Executive
**Location**:Southern Region, Thailand
**Life Tastes Better With Ice Cream**
Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of €8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.
We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.
**Main Responsibilities**:
**Sales Strategy and Planning**:
- Develop and execute sales strategies and plans to achieve the company's sales targets in the local modern trade segment within the assigned area.
- Conduct market research and analysis to identify market opportunities, trends, and potential threats.
**Business Development**:
- Identify and pursue new business opportunities to expand the company's market share in the local modern trade channel.
- Establish and maintain strong relationships with key decision-makers at existing and potential accounts.
**Distribution and Retail Visibility**:
- Ensure smooth and efficient distribution of products to modern trade outlets within the assigned area.
- Work closely with the marketing team to optimize product placement and visibility in-store.
**Promotions and Merchandising**:
- Plan and execute promotional activities and campaigns in collaboration with the marketing team to drive sales and enhance brand visibility.
- Monitor merchandising standards to ensure compliance and maximum impact at the point of sale.
**Cross-functional Collaboration**:
- Collaborate with other departments, such as marketing, supply chain, and finance, to align strategies and achieve common business objectives.
**Qualifications**:
- Bachelor's degree in Business, Marketing, or a related field. A Master's degree is a plus.
- Proven 3 year of experience as an Area Sales Executive or a similar role in the FMCG or consumer goods industry.
- Strong understanding of the local modern trade market and retail dynamics.
- Excellent leadership, communication, and negotiation skills.
- Demonstrated ability to achieve sales targets and drive results in a competitive market.
- Willingness to travel within the assigned area as required.
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