Head of Digital Marketing

1 week ago


กรงเทพมหานคร, Thailand FWD Insurance Full time

FWD spans Hong Kong, Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam and Japan. In Thailand, established in 2012, FWD Thailand aims to provide customer-led insurance coverage whether it be savings, personal accident, retirement plans, or investment-linked insurance. Along with TMB, our bank partner and with over 900 staffs, we deliver fresh customer experiences and provide quality services to more than 900,000 customers nationwide.

FWD is a fresh insurance company for aspirational people who are looking forward to their lives ahead. We believe that life is all about living your passion and pursuing happiness; it’s our commitment to empower people to live their lives to the fullest everyday.

If you are looking for a company where can fuel your inspiration and cultivate your experience, join us on our exciting journey.
- Develop digital marketing strategy to create online brand awareness and consideration through innovative and effectively engage with target markets to achieve KPI and ROI.
- Manage digital media planning and buying to achieve KPIs. Drive high engagement in social media for FWD brand and product proposition. To optimize online media to maximize brand awareness, consideration, customer experience and conversion track performance and optimize to achieve KPIs.
- Manage development and enhancement digital touch points including increase FWD’s customer onboarding, customer retention and customer campaign to impactable customer advocacy result. Manage customer issue voice on social platform.
- Develop product marketing campaigns execution, optimization and customer experience delivery. Manage a team of digital marketing specialists and ensure smooth collaboration with stakeholders including digital commerce and brand team.
- Oversee to support lead nurturing and sales conversion with DTC, product marketing, E-commerce and channels to achieve ROI.
- Drive technology and innovation in digital channels to create customer satisfaction with the “Next in class” for FWD’s customers and non-customers business values and ROI.
- Manage team by providing coach, advice to reach team performance as targeted.


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